The old debate stands: should companies focus on customer acquisition over retention? Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing […]
Getting new customers costs 5-25 times as much as retaining existing ones Read More »
White Paper : Acquisition vs. retention: Where should brands focus? This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus – on customer acquisition or customer retention? It also highlights
Should companies plug the leak or keep filling the bucket? Read More »
Path Interactive at the AllFacebook Marketing Conference in London this week As a marketing professional in today’s world, assessing your brand’s social media performance is a top priority. More specifically, gauging your Facebook page’s marketing performance is a continuous and tedious
Are we entering an era of consolidation in the social media ad buying world? Read More »
