Get in Touch

acquisition tactics

Getting new customers costs 5-25 times as much as retaining existing ones

Getting new customers costs 5-25 times as much as retaining existing ones

by on May 7, 2019

The old debate stands: should companies focus on customer acquisition over retention?

Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing and advertising in order to attract new customers.

[more…]

Should companies plug the leak or keep filling the bucket?

Should companies plug the leak or keep filling the bucket?

by on March 5, 2019

White Paper : Acquisition vs. retention: Where should brands focus?

This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and innovation, as well as some of the outcomes for business and customers.

[more…]

Are we entering an era of consolidation in the social media ad buying world?

by on November 18, 2012

Path Interactive at the AllFacebook Marketing Conference in London this week

As a marketing professional in today’s world, assessing your brand’s social media performance is a top priority. More specifically, gauging your Facebook page’s marketing performance is a continuous and tedious effort.

Lucky for marketing and media professionals, the AllFacebook Marketing Conference is heading to London. The conference, will be held Thursday, November 19 at 200 Aldersgate-St.Paul’s in London. This Facebook Marketing conference will provide marketers with a detailed look into diagnosing their Facebook Marketing performance and help answer questions such as how are brands measuring ROI in the post-IPO Facebook? Are we entering an era of consolidation in the social media ad buying world?    Path Interactive

[more…]