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Shaken & Stirred - Influential Brand Profiling and Positioning

acquisition tactics

Getting new customers costs 5-25 times as much as retaining existing ones

The old debate stands: should companies focus on customer acquisition over retention? Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing […]

Getting new customers costs 5-25 times as much as retaining existing ones Read More »

Are we entering an era of consolidation in the social media ad buying world?

Path Interactive at the AllFacebook Marketing Conference in London this week As a marketing professional in today’s world, assessing your brand’s social media performance is a top priority. More specifically, gauging your Facebook page’s marketing performance is a continuous and tedious

Are we entering an era of consolidation in the social media ad buying world? Read More »