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PR : “Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board” .. Ian McCawley

PR : “Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board” .. Ian McCawley

by on October 20, 2016

Exclusive comment from Ian McCawley, MD Acuity PR

“This was certainly a clash of the corporate PR titans. Tesco is well known for getting its own way with its comms, and also for taking tight control of its relationships with manufacturers. Unilever, meanwhile, has been on a concerted marketing drive to prove its consumer-friendly credentials. [more…]

Upcoming PR trends to watch

Upcoming PR trends to watch

by on August 1, 2016

“The biggest change to PR will be the industry’s ability to shape entire strategies” – Ian McCawley, MD Acuity PR

The public relations industry is ever-changing. Within five years, it will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data, PR agency and corporate leaders report.

Practically all corporate and agency PR executives expect at least some change, according to the Global Communications Report , a worldwide survey of over 1,000 PR executives.

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“The biggest change to PR will be the industry’s ability to shape entire strategies” – Ian McCawley, MD Acuity PR

by on August 1, 2016

The public relations industry is ever-changing.

Within five years, it will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data, PR agency and corporate leaders report Practically all corporate and agency PR executives expect at least some change, according to the  Global Communications Report , a worldwide survey of over 1,000 PR executives.

[more…]

The rise of ‘automated’ journalism and what it means for PR / via B2B PR Blog

by on June 23, 2016

Jargon PR’s Lilian Smit calls on the industry to keep being creative.

An idea once confined to the pages of sci-fi novels: robots and machines, have started taking on jobs, most prominently in the automobile and retail industries (don’t we all love the iconic ring of ‘please place your item in the bagging area.’)

Exclusive comment from Ian McCawley, MD Acuity PR

Call me old-fashioned but I struggle to see the day when all column inches are filled by computers. Will an algorithm successfully build pun and metaphor into headlines? Will it be able to tailor copy to a publication’s average reading age?

We’re far more likely to see a balance of journalism based on a combination of humans and technology, as is true in many other areas of automation, from data cleansing to search marketing.

[more…]

4 reasons to jump on the podcast bandwagon – comment by Ian McCawley, MD Acuity PR

4 reasons to jump on the podcast bandwagon – comment by Ian McCawley, MD Acuity PR

by on May 1, 2016


Starting a podcast is an incredible marketing tool and can help tremendously in generating new leads for your business.

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Ian McCawley, Acuity PR explains why “The Big Mo” is Vital in B2B PR

by on March 30, 2016

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PR .. “In digital space, no one can hear a PR scream” … Ian McCawley, MD Acuity PR in B2B PR Blog

by on March 25, 2016

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[PR] … Can journalism skills be transferred directly to the content marketing world?

by on March 1, 2016

Some journalism skills can be transferred directly to the content marketing world. Let’s take them one by one.

Meeting deadlines Journalists are constantly faced with deadlines in a near 24/7 news cycle. A deadline is a deadline. If it’s missed, the TV newscast might be short a story or the newspaper article didn’t get edited. Deadlines mean something and are met. When they aren’t, chances are the journalism career won’t last long. In content marketing, deadlines are also important and when they are met it can set teams apart from those who see deadlines as suggestions.

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Peak Content : “Prepare for a high-octane career of constant deadlines, fewer investigative roles and liaising more directly with the sales team” – Ian McCawley, Acuity PR

by on February 4, 2016

Erica Berger the founder of Catchpool writes ..

Does it feel like you’re reading, watching, and listening to more information than ever before?

Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned off Twitter, put away your devices, maybe even started to read some print papers and magazines again, on a new found quest to find some sense of calm amidst the flurry of information?

You’re not alone. But I’m sure you knew that already…from social media, of course

Or, as I like to call it, “peak content.” [more…]

PR : “These contributors are quite right that PR’s moment could be now” .. Ian McCawley, MD Acuity PR

by on January 13, 2016

Exclusive comment from Ian McCawley, MD Acuity PR

"PR has for a long time been held prisoner to the paradox that the industry is brilliant at proving its clients’ worth, while struggling to boost its own value in the marketing mix. That means a seat at the top table has been less attainable than is deserved.

The contributors in this article are quite right that PR’s moment could be now.

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