Exclusive comment from Ian McCawley, MD Acuity PR “This was certainly a clash of the corporate PR titans. Tesco is well known for getting its own way with its comms, and also for taking tight control of its relationships with […]
“The biggest change to PR will be the industry’s ability to shape entire strategies” – Ian McCawley, MD Acuity PR The public relations industry is ever-changing. Within five years, it will undergo extensive changes in response to new technologies, additional
Upcoming PR trends to watch Read More »
The public relations industry is ever-changing. Within five years, it will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data, PR agency and corporate leaders report Practically all corporate
Jargon PR’s Lilian Smit calls on the industry to keep being creative. An idea once confined to the pages of sci-fi novels: robots and machines, have started taking on jobs, most prominently in the automobile and retail industries (don’t we
The rise of ‘automated’ journalism and what it means for PR / via B2B PR Blog Read More »
Starting a podcast is an incredible marketing tool and can help tremendously in generating new leads for your business.
4 reasons to jump on the podcast bandwagon – comment by Ian McCawley, MD Acuity PR Read More »
Ian McCawley, Acuity PR explains why “The Big Mo” is Vital in B2B PR https://t.co/gQCUyqMj3z pic.twitter.com/oZchhDH83F — Will Corry (@slievemore) March 30, 2016
Ian McCawley, Acuity PR explains why “The Big Mo” is Vital in B2B PR Read More »
PR .. it’s what you say and who you say it to .. Ian McCawley, MD Acuity PR https://t.co/GX2ljeEaZH pic.twitter.com/iZipSdoExp — Will Corry (@slievemore) March 25, 2016
Some journalism skills can be transferred directly to the content marketing world. Let’s take them one by one. Meeting deadlines Journalists are constantly faced with deadlines in a near 24/7 news cycle. A deadline is a deadline. If it’s missed,
[PR] … Can journalism skills be transferred directly to the content marketing world? Read More »
Erica Berger the founder of Catchpool writes .. Does it feel like you’re reading, watching, and listening to more information than ever before? Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned
Exclusive comment from Ian McCawley, MD Acuity PR “PR has for a long time been held prisoner to the paradox that the industry is brilliant at proving its clients’ worth, while struggling to boost its own value in the marketing
