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Child Benefit payment changes – what this might mean for brands / Jed Mole, European Marketing Director, Acxiom

by on January 17, 2013

Why charities and high-end retailers could suffer following Child Benefit payment changes

By Jed Mole, European Marketing Director, Acxiom

While the initial furore surrounding changes to Child Benefit payments may have died down, replaced by uproar about Universal Credit and flat-rate pensions, the effects of the cut to a state handout that has until now been taken for granted by all UK families will be felt for some time – not least by some household brands.

More than 1.1 million households with an individual income of over £50,000 a year are facing reductions in their Child Benefit, with the initiative reportedly set to save the Government and taxpayers more than £1.5bn over the next year.

Will Corry's insight ...Three-children households have almost £470 less to spend each month than one-child households before the benefit cuts are factored in [more…]

BIG data – a five step plan can generate quick wins by Matt Hollingsworth, Acxiom

by on September 7, 2012

Marketingblog exclusive .. By Matt Hollingsworth, Managing Account Director, Acxiom

Even though the advent of social media has fuelled a boom in data volumes over the last few years, the term ‘big data’ has only become a conversation piece in marketing circles relatively recently.

Once the sole preserve of the IT department, big data is driven by constantly changing consumer behaviour. The rise of Smartphones, Apps and social networking means real-time data volumes have taken off. Marketers need to take note, or risk falling behind the curve. [more…]

CCR data becomes licensed reseller of Acxiom’s Purity ‘real movers’ file

by on August 8, 2012

UK data cleansing and enrichment specialist CCR Data has further developed its offering by becoming a licensed reseller of the Purity goneaway suppression file from Acxiom.

Over the last 15 years, CCR has made a name for itself as one of the most advanced data services companies in the UK, working with leading brands to improve the data quality and depth of data through data cleansing and data enrichment services.

[more…]

Acxiom® Corporation / Digital innovator brings global expertise and strong online media experience

by on June 11, 2012

Acxiom® Corporation have announced the appointment of Christian Peck as vice president and managing director for Acxiom United Kingdom.

As managing director, Peck will report to US-based Acxiom Chief Revenue Officer Nada Stirratt and will lead the entire Acxiom UK enterprise, with oversight of product, sales, delivery and all operations in the country. He will be responsible for driving marketing and data services revenue, focusing on innovation, programme development and client satisfaction while ensuring a consistent global product framework that aligns resources and reporting structures.

Prior to joining Acxiom, Christian held the position of VP Business Operations, Technology and Products at AOL Europe, where he managed a team of more than 700 associates. [more…]