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AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

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Movers and Groovers : AudienceScience adds experienced software executives to fuel growth of its ‘Advertising Automation Platform’

by on June 29, 2016

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and acquire consumers via addressable media, has announced the addition of three executives to lead the company as it expands its global footprint while helping advertisers effectively acquire and grow new customers.

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AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

by on June 5, 2015

AudienceScience, the maker of the AudienceScience Helios Enterprise Advertising Management System, has been ranked a “strong performer” in The Forrester Wave: Demand Side Platforms, Q2 2015.  This Wave (Forrester's evaluation of vendors in a software, hardware, or services market) evaluated nine companies Forrester Research identified as the most significant DSP software providers.

Regarding the global ad tech firm, Forrester comments, "AudienceScience has fully embraced being a true technology solution for marketers, and boasts a client roster that is 100% marketer direct." When considering a DSP, Forrester states, "consider AudienceScience for its dedicated approach to serving marketers." [more…]

Movers and Groovers : Industry vet John Nardone joins Flashtalking as CEO

by on April 9, 2015

Flashtalking, @flashtalking the leading global independent ad server and ad tech company, today announced the appointment of John Nardone as CEO.

Nardone joins the company during a period of significant growth, taking the helm to ensure continued momentum and Flashtalking’s competitive product innovation. He will be based in New York.

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Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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Adap.tv clears pathway to intelligent video advertising

by on September 16, 2013

Launches Pathway, Audience Path and Demand Path, industry leading platforms that maximise ROI for advertiser and revenue for publishers

London, 16 September, 2013 — Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today unveiled new platform features and branding.

Formerly called the Adap.tv Platform, Pathway is Adap.tv’s video ad technology platform that processes billions of impressions for buyers and sellers and gets smarter with every transaction. Pathway delivers high quality, safe, scalable video ad transactions between buyers and sellers across all screens. [more…]

Luis Di Como, Justin Cooke, Paul Smailes, Mark Read, Lars Silberbauer-Andersen, James Hilton, Matthew McGregor / ad:tech london

by on July 16, 2013

Luis Di Como, SVP, Global Media, Unilever

THE BRANDS & AGENCY LEADERS

YOU CAN’T AFFORD TO MISS

@AD:TECH LONDON

http://www.ad-techlondon.co.uk/

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