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“UK ad viewability levels have hit their highest level since records began” … Meetrics

“UK ad viewability levels have hit their highest level since records began” … Meetrics

by on April 23, 2018

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.

In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the first time levels have risen for four consecutive quarters. [more…]

Facebook selects first non-US viewability partner … Meetrics

Facebook selects first non-US viewability partner … Meetrics

by on December 1, 2017

Facebook has selected its first viewability measurement partner to come from outside the US.

European ad verification firm Meetrics will now be able to provide advertisers across the world with viewability metrics for Facebook display ad campaigns across desktop and mobile.

The companies are also working on providing video viewability measures in the near future. Advertisers will be be able to see what percentage of ads on Facebook hit various viewability thresholds, from the 50% minimum recommended by various trade bodies all the way up to 100%.

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Non-viewable ads costing advertisers around £750 million … Meetrics

Non-viewable ads costing advertisers around £750 million … Meetrics

by on May 3, 2017

Mobile contributing to declining ad viewability levels

Non-viewable ads costing advertisers around £750 million. The rise in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics.

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Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

by on January 19, 2017

Viewability situation “not really improving”

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.

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