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Q: Who is the hot girl in the Car's Junior / Hardees Cod Fish Sandwich commercial? A: Lauren Young - http://t.co/GCAaxF1REf #withag
— WhoIsThatHotAdGirl (@thathotadgirl) February 12, 2015
ISBA today launches the first ever template contract for advertisers to use when working with social talent. Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents.
Brands are operating in a new era of influence where 92% of consumers turn to people they know for referral above any other source, and YouTube stars are seen as 90% more authentic and 17x more engaging compared to mainstream celebrities.
Krow and Ferrero UK celebrate those playful moments that parents and children share when a child’s imagination is sparked with a Kinder Surprise.
Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown ups too.
![[Watch] Leo Burnett unveils latest TV spot for McDonald’s Chicken Legend](https://www.themarketingblog.co.uk/wp-content/uploads/2016/09/Leo-Burnett-unveils-latest-TV-spot-for-McDonald’s-Chicken-Legend-2-205x137.png "[Watch] Leo Burnett unveils latest TV spot for McDonald’s Chicken Legend")
McDonald’s is launching a new TV spot for the Chicken Legend range.
Enterprise Rent-A-Car’s Brad and Dave return with the next phase of the car hire company’s humorous ‘UK car hire with US customer service’ ads, created by digital agency DARE.
The activity forms part of a two-phased campaign to drive awareness around Enterprise Rent-A-Car’s key brand messages. The first tranche of ads will focus on its range of vehicles, pushing the message that no matter what you’re doing at the weekend, Enterprise Rent-A-Car has the vehicle for you.
A second phase will launch in January to drive interest in the rental car company’s global network during the peak holiday booking time.
It is definitely not a good thing when advertising legend Sir John Hegarty describes your spot as "the most stupid thing" the has even seen in his whole life.
That is exactly what happened to a recent Nivea ad, created by German and agency, Jung Von Matt/Elbe- this unfortunate and features a robotic seagull that poops sunscreen on children. [more…]
Simon Bibby at Burst Insights writes ....
It contains findings on the TV advertising approaches taken by brands. You can find analysis and commentary on our latest blog post, http://bit.ly/294vth5
Andrew Darling, Communications Director, Blis writes
Mobile operator Three has started its ad-blocking trial this week, providing the service to a number of customers who have been recruited to take part. According to Tom Malleschitz, Chief Marketing Officer at Three U.K., the goal is to give customers more “control, choice and transparency” over the ads they see.
This is divorced from reality in several important ways. There are many reasons why trying to fix these issues in the network will never work:
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
