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Movers and Groovers : ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director

by on October 15, 2014


London, October 14 2014 – ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director, on the back of the launch of its Premium Marketplace
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First brand safety kitemarks issued in UK to reduce online ad misplacement

by on May 1, 2014

The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.

The kitemarks have been awarded by the UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading.

The companies receiving the kitemark have all had their advertising misplacement policies and processes reviewed by an independent third party. Alongside the 9* kitemarks issued today a further 7** organisations have committed to undergo independent verification within 6 months.

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AD2ONE is first to complete independent verification by ABC under new IPA and ISBA Brand Safety initiative

by on August 9, 2013

AD2ONE, the UK’s largest independent digital advertising sales house, has announced that it is the first business to take the pioneering step of independent verification of their brand safety policies under a new joint initiative led by the IPA and ISBA.

The new initiative is designed to help protect advertisers from the reputational damage which can arise from advertising associated with inappropriate content. [more…]

BT has awarded its digital advertising sales contract to AD2ONE

by on June 12, 2013

BT appoints Google, AD2ONE as partners for new-look website
From www.digitalspy.co.uk -  The telecoms company relaunches BT.com and BTSport.com

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Bespoke digital advertising solutions offered to brands looking to engage with professional golf’s affluent audience

by on May 28, 2013

AD2ONE, the UK’s largest independent digital advertising sales house, has been chosen by the PGA TOUR to sell its digital advertising inventory exclusively across its website (WWW.PGATOUR.COM) in the UK and Ireland.

AD2ONE will work with PGATOUR.COM to generate maximum advertising revenue for the website and secure deals with brands that are looking to connect with golf’s affluent and valuable audience.

AD2ONE will target golf, sports, financial services and automotive brands in particular to deliver bespoke and contextually relevant brand activity.

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AD2ONE to monetise visitlondon.com’s digital platforms

by on February 22, 2013

Grant Allaway, Group Managing Director at AD2ONE right, said: “We are very much looking forward to delivering highly engaging campaigns for advertisers that capture the imaginations of those planning a trip to the capital. visitlondon.com presents an incredible opportunity for brands to reach audiences in a contextually relevant environment right at the moment of buying decisions.”

AD2ONE has been brought in to sell all domestic and international digital advertising inventory for London & Partners, who run the official London city guide visitlondon.com across desktop, mobile and tablet platforms. [more…]

Movers & Groovers : Display specialist Mediasyndicator hires industry veterans Graeme Tottle and Damian Cassidy

by on February 1, 2013

Mediasyndicator, the umbrella to vertical display specialists Sportsyndicator, Techsyndicator and Autosyndicator, today announced two appointments to its management team to support the company’s on-going growth in the UK display marketing industry.

Graeme Tottle joins Mediasyndicator as the business’s new Commercial Director and will oversee the sales teams in each vertical business unit, and drive focus while coordinating the overall relationship with agencies and servicing its online publisher clients. Tottle arrives at Mediasyndicator with significant credentials in the industry, most recently as Sales Director for digital specialists Ad2One, where he lead eBay’s ad sales to a period of record commercial success.

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