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Adap.tv clears pathway to intelligent video advertising

by on September 16, 2013

Launches Pathway, Audience Path and Demand Path, industry leading platforms that maximise ROI for advertiser and revenue for publishers

London, 16 September, 2013 — Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today unveiled new platform features and branding.

Formerly called the Adap.tv Platform, Pathway is Adap.tv’s video ad technology platform that processes billions of impressions for buyers and sellers and gets smarter with every transaction. Pathway delivers high quality, safe, scalable video ad transactions between buyers and sellers across all screens. [more…]

RTÉ sells almost 100% of digital video ad inventory with Adap.tv private marketplace

by on July 27, 2013

RTÉ, the biggest broadcaster in the Irish Republic, has expanded its business beyond its core territory by partnering with Adap.tv, the video advertising platform used by the world’s largest brands, agencies and publishers. Offering its digital video inventory to select advertisers via a private marketplace on the Adap.tv platform enables RTÉ Digital to achieve an advertising fill rate of nearly 100% in regions including the UK and US. [more…]

Win a ticket for AdMonsters OPS London event / Rising Media

by on April 14, 2013

AdMonsters is teaming up with theMarketingblog to offer one reader the chance to attend its OPS event later this month.

One reader will be able to attend the event for absolutely nothing by simply using the comments box to tell us the date of the OPS event. [more…]

You need to know about .. Adap.tv, Admonsters, Bear Grylls, Air New Zealand, Artesian Solutions

by on February 28, 2013

86% of UK advertising agencies purchased digital video inventory in 2012, with 62% listing brand awareness as a primary goal.  This and other data, revealed in the ‘State of the UK Online Video Advertising Industry’ research report undertaken by Adap.tv and Admonsters, point to advertisers’ evolving perception of online advertising. [more…]

The Adap.tv App Center will do for video advertising what iTunes did for mobile

by on May 29, 2012

Adap.tv today introduced its new App Center for video advertising making the process of managing hundreds of brand advertising technologies as easy as managing one.

Built on Adap.tv’s open platform, the App Center is a centralised place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video from inside the Adap.tv console.

[more…]