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Flamingo identifies 10 key signals of cultural disruption

Flamingo identifies 10 key signals of cultural disruption

by on February 13, 2018

Leading brand strategy and insight agency Flamingo @flamingolondon has produced a short report naming 10 brands, movements, concepts and trends that have driven current dominant cultural narratives over the past year and that have the potential to signify further uncertainty and disruption in the year to come.

Themes highlighted were women’s bodies and power, ethnic inclusivity and diversity, the rise of “brandlessness”, the role of the media in breaking and reforming shared values; the rise of collective living arrangements; challenger banking; identity politics; and new mechanisms of selling via the increase of single product brands; all amid extraordinary levels of political, logistical and cultural uncertainty. [more…]

Research : Time inc. UK challenges millennial stereotypes

Research : Time inc. UK challenges millennial stereotypes

by on November 9, 2016

Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away from treating millennials as one homogenous group to avoid their targeting falling short. [more…]

60% of people interested in the Olympics will share content online about it / RadiumOne

60% of people interested in the Olympics will share content online about it / RadiumOne

by on July 22, 2016

Today is exactly 2 weeks until the Olympics starts and new research reveals the huge amount of Olympic content people will share and why this is good news for marketers:

  • 60% of people interested in the Olympics will share content online about it - over 40% of this group doing so on a daily basis. World records will be the specific content most heavily shared
  • Nearly three-quarters of sharers will share via ‘Dark Social’: Samsung, Omega and Panasonic are the most reliant Olympic partners on Dark Social; DFS, Adidas and Muller the most reliant Team GB partners on it (link also provided to chart on Olympic sports most reliant)
  • How marketers can tap into the above, citing specific brand examples

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Adidas gets one shot at World Cup glory with Five by Five

Adidas gets one shot at World Cup glory with Five by Five

by on June 14, 2016

The Challenge ... With Coty looking to relaunch its adidas Sport Sensations anti-perspirant in 2014, all eyes were on the upcoming World Cup.

Many brands were looking to piggy-back the event, so the Adidas body care brand had to come up with a strategy that would cut through the noise and really engage with the football obsessed 15-24-year-old male target audience.

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Research : “All about the poor brand association for sponsors of Euro 2016 among fans” / RadiumOne

by on May 19, 2016

Over half of the brands most associated with the 2016 European Football Championships aren’t actually sponsors – according to new research from marketing technology experts RadiumOne.

Coca-Cola, Adidas and Nike are most associated brands

[more…]

Movers and Groovers : Astound Commerce appoints industry veteran Terry Hunter

by on February 4, 2016

Appointment coincides with a series of new European customer wins including Mothercare, Gymshark, Pret, Anya Hindmarch, and Space NK

Astound Commerce, the global ecommerce provider, today announced the appointment of Terry Hunter as UK Managing Director. Terry will operate from Astound’s new London office in Hoxton Square, gained as part of Astound’s recent takeover of the UK team running digital creative agency Firedog.

Astound also took the opportunity to announce five new European customer wins, including Mothercare, Gymshark, Pret, Anya Hindmarch, and Space NK. [more…]

Coty appoints ZenithOptimedia Group as global media agency of record

Coty appoints ZenithOptimedia Group as global media agency of record

by on June 23, 2015

Global beauty leader Coty has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business, particularly for Print and TV.

The win sees the Publicis Groupe media network retain the business in Germany and Austria, and extend its 10 year relationship with Coty by taking on a further 13 markets around the world. The global contract covers three regions – North America, Western Europe and Central and Eastern Europe – and includes Coty’s key markets, notably, US, UK and Germany. [more…]

PR Inside Track : “I am going to boycott your product unless you dump FIFA”

by on May 28, 2015

 

FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.

Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup.
Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”.
Pic is Sepp Blatter ...

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Using live social media feeds to increase brand engagement at events

by on November 3, 2014

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A new platform for digital displays which turns any TV into interactive and real time displays

by on November 3, 2014

Editor - I met Lukas Bacik, Business Development Director UK for Enplug  at the Conversion Conference in London recently. We  had a chat and I was more than impressed with his new platform.  Here is his story...

Enplug, the first large scale-open platform for digital displays which turns any TV into interactive and real time displays is expanding to UK!

[more…]