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Learn how the BBC is successfully leveraging social media / AllFacebook Marketing Conference

by on October 24, 2012

Harness Social Media to Support Your Brand

Keynote speaker Vincent Sider will explore how to enhance engagement and monetization across a variety of social media platforms. Gain actionable tips and first-hand insight into how the BCC, one of the largest broadcasters in the world, successfully leverages social media

Rising Media and WebMediaBrands, producers of the AllFacebook Marketing Conference, today announced that Vincent Sider, Vice President of Social Media for the BBC, will open this year’s London conference as the keynote speaker. [more…]

Adobe Designated as a Strategic Preferred Marketing Developer (PMD) by Facebook

by on September 21, 2012

Adobe write ... Today, we are announc­ing that Face­book has awarded Adobe the des­ig­na­tion of Strate­gic Pre­ferred Mar­ket­ing Devel­oper (PMD) .

Want to get noticed? Tell a story that’s authentic, relevant and gets results. Find out about the '12 articles, case studies, success stories plan' from theMarketingblog. Think BIG - act fast call Will Corry today 01784 434 412 for a chinwag about connecting with your prospects.

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Research : Question – What is holding back social marketing? Answer – Lack of analytics and budget

by on September 20, 2012

There is a huge amount of social data out there that brands are trying to tap into, but seeking out the conversations worth listening to is only the first step.

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G2 EMEA debates moving on from clicks and eyeballs at ad:tech London

by on September 12, 2012

G2, a top-five global marketing services agency, today announced its participation at ad:tech, one of the world’s most prestigious annual showcases for the digital marketing industry, taking place September 19th in London. Phil White from the agency’s European division - G2 EMEA - will be joining a trio of panelists to debate the crucial industry topic: ‘Moving on from Clicks and Eyeballs’.

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From braces to its first business suit: Social grows up / Adobe Social

by on September 7, 2012

Adobe have launched Adobe Social.

Watch the video.

Jamie Brighton, product marketing manager, Adobe - said: “Social has changed the way customers are doing business but most marketers are still running their social efforts by intuition, not a strategy. We’re launching Adobe Social as we know ‘social’ is a lot bigger than what happens on social networks – indeed, very few campaigns start and end on social.

We know that brands need to track how behaviour online translates to behaviour offline as this will influence how marketers manage their marketing campaigns and spend.”

More details on the product can be found in the blogs by Brad Rencher, Senior Vice President and General Manager of Digital Marketing at Adobe, From Braces to its First Business Suit: Social Grows up and Lawrence Mark  It’s Time to Demonstrate Business Impact from Social Media.

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Adobe finds search advertising spend continues to climb with untapped opportunity in mobile

by on July 25, 2012

The Adobe Q2 Digital Advertising Report was released on Wednesday, 25th July 2012.   The main findings to come out of the research  revolve around:

  • Search advertising continued to grow in the UK, US and across Europe, representing a key channel for digital marketers. Search spend in the UK grew 18 percent, Year over Year (YoY). Additionally, growth rates for search spend were strong in the US and Germany, representing an 13 percent and 12 percent increase, respectively, YoY.

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Social media : Personal branding best practice (including carving your niche, targeting influencers, and of course, ‘Googling’ yourself)

by on July 3, 2012

Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today released the Grande Guide to Personal Branding, the latest in its series of award-winning eBooks. Written by Dave Cutler, who employed personal branding strategies to raise his visibility, credibility and ultimately secure a prominent social media position, the guide contains practical tips derived from Cutler’s personal story of how he went from losing his job to establishing himself as a thought leader in his particular industry.

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20 inspirational and influential Britons will be inducted into the Digital Hall of Fame / 19 September ad:tech in London

by on April 20, 2012

Celebrating Britain's digital champions

20 inspirational and influential Britons will be inducted into the Digital Hall of Fame at on 19 September ad:tech in London. Each year thereafter a new digital champion will be elected into this illustrious company - enter your nomination now.

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Email2DB Version 3 – greater processing capabilities and scalability options / IRX 2012

by on March 6, 2012

Parker Software are getting set to the lift the lid on their latest edition of Email2DB

At Internet Retailing Expo 2012 [more…]

Nuggets .. All about Samsung / Red Bull TV / Adobe / mBlox / MARS\Y&R

by on February 23, 2012

Nuggets .. The best of the PR releases...

Samsung Electronics Co. UK Ltd, the UK’s number one TV brand with the most awarded TV range1, today announced the availability of Red Bull TV on its SMART TV platform.

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