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Posted by: Matt Williams via MAA
The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.
Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.
Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus.
The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This now moves into AMV. [more…]
Dale Lovell, Chief Digital Officer at ADYOULIKE said of the rise in ‘fake’ news in 2016: “One of the most worrying trends to emerge this [more…]
Graphic : Blogfoster Management Team – Simon Staib, Jan Homann and Dominic Umbeer.
Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.
MAA write .... What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R.
Print craft plays key role in Coke’s ‘Taste the Feeling’
Stephen Foster of MAA writes ... We’ve praised Coca-Cola’s new global ad campaign ‘Taste the Feeling’ – produced by a veritable gaggle of ad agencies – and been roundly derided by some for lauding cheesiness. ... But that’s Coke isn’t it?
We’re all bake off barmy these days following the worldwide success of the hit BBC show but Unilever brand Becel (Flora in the UK) and agency Mullen Lowe are mining the baking seam in an unexpected and rather dramatic way here.