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Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

by on June 27, 2017

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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Money talks as Dixons moves Carphone into AMV BBDO

by on February 7, 2017

Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus.

The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This now moves into AMV. [more…]

‘Fake’ News Explodes, Could Rise In UK In 2017 – Advertisers Can Help Fix Problem

by on December 16, 2016

Dale Lovell, Chief Digital Officer at ADYOULIKE said of the rise in ‘fake’ news in 2016: “One of the most worrying trends to emerge this [more…]

German technology leader for blog marketing blogfoster enters launch phase in London

German technology leader for blog marketing blogfoster enters launch phase in London

by on December 14, 2016

Graphic : Blogfoster Management Team – Simon Staib, Jan Homann and Dominic Umbeer.

Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.

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What is it about Vodafone and advertising? … MAA

by on November 3, 2016

MAA write .... What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R.

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“Here’s a Coca Cola print ad which is absolutely brilliant. Quite naughty for Coke, with wit and craft”

“Here’s a Coca Cola print ad which is absolutely brilliant. Quite naughty for Coke, with wit and craft”

by on April 16, 2016

Print craft plays key role in Coke’s ‘Taste the Feeling’

Stephen Foster of MAA writes ... We’ve praised Coca-Cola’s new global ad campaign ‘Taste the Feeling’ – produced by a veritable gaggle of ad agencies – and been roundly derided by some for lauding cheesiness.  ... But that’s Coke isn’t it?

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Video : Unilever’s Becel campaign adds more heart

by on February 12, 2016

Posted by: Stephen Foster

We’re all bake off barmy these days following the worldwide success of the hit BBC show but Unilever brand Becel (Flora in the UK) and agency Mullen Lowe are mining the baking seam in an unexpected and rather dramatic way here.

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Sky launches “fluid viewing” Sky Q with visually spectacular campaign

Sky launches “fluid viewing” Sky Q with visually spectacular campaign

by on February 11, 2016

Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system.

The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016.

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Lenor and agency Grey praise skirts in this video

by on August 27, 2015

A lovely ode to the skirt. More than a feminine garment. Oh lovely skirt.

Here’s something to cheer up a dank, rainy so-called summer day (the Scots say ‘dreek’), a Procter & Gamble commercial from Germany bizarrely. Graphic by Shutterstock

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Brands, Tech & Shoreditch street food culture collide

by on June 22, 2015

News: Brands, tech & Shoreditch street food culture collide

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.

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