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Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed by WPNC.
For information, support or just someone to talk to, call 0808 808 00 00 or visit macmillan.org.uk
Having a good idea is the first step to building your own company in tech or marketing. Here are other things to consider when starting your own tech company.
Are you an entrepreneur looking to make for yourself in whatever field you specialize in? Do you want your business to focus on marketing, technology, or a combination of the two?
The CI Group has gained first class recognition as one of the Best Places to Work.
The Group is a fast-growing family of specialist marketing communications agencies whose capabilities have expanded to include data analytics, digital marketing, advertising, promotions and content as well as corporate events.
Social media is woven so deeply into the fabric of our lives that it’s become an extension of who we are.
Originally, the idea behind social networking sites was to serve as a method of communication like email.
Since then the concept has evolved, creating a digital world that changed the way people interact with each other, their favorite celebrities and brands.
It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.
The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.
If there’s one thing that cannot ever be overlooked is just how important our online reputation and online footprint is to your overall social media marketing and brand.
Online reputation management must be taken seriously as we post ourselves and our brand all over social media. The reality is that we live in a ‘search-happy’ world. So, it’s vitally important that we care about our online reputation.
Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.
Keep up to date with these just released fresh articles .. enjoy. The Burger King video is well worth watching.
I also enjoyed .. The Most Popular Super Bowl Ads of the Past 5 Years
Advertising, Media and Technology ... Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials
According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm,
AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.
Breaking News in Advertising, Media and Technology.
All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.