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Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed by WPNC.
For information, support or just someone to talk to, call 0808 808 00 00 or visit macmillan.org.uk
Having a good idea is the first step to building your own company in tech or marketing. Here are other things to consider when starting your own tech company.
Are you an entrepreneur looking to make for yourself in whatever field you specialize in? Do you want your business to focus on marketing, technology, or a combination of the two?
The CI Group has gained first class recognition as one of the Best Places to Work.
The Group is a fast-growing family of specialist marketing communications agencies whose capabilities have expanded to include data analytics, digital marketing, advertising, promotions and content as well as corporate events.
It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.
The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.
Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.
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According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm,
AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.
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