#advertising
If you’d like to run a marketing campaign that will bring you meaningful results, you need to have a firm grasp of the foundations of marketing. Without it, you might very well burn through your marketing budget without having achieved anything, at all.
Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.
Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.
By Neal Thoms, content editor, Fasthosts
Like it or not, advertising is a fact of life on the internet. As the primary source of income for huge publishers and social media platforms, it can be tough to avoid.
The best ads are engaging, amusing and informative – and even at its very worst, adverting is rarely more than mildly irritating. But what if the omnipresent power of online advertising was harnessed by cybercriminals?
Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer's combined food and non-food accounts for just two years.
Keep up to date with these just released fresh articles .. enjoy. The Burger King video is well worth watching.
I also enjoyed .. The Most Popular Super Bowl Ads of the Past 5 Years
Advertising, Media and Technology ... Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials
Regardless of what business you’re running, you need to make sure that you are reaching the largest audience possible.
These days that means that you need to use personal tech devices to the maximum potential.
Consumers spend an obscene amount of time staring at their devices with some target demographics looking at their phones for as much as 54 hours every month. But are they looking at your products and your business?
The agreement, signed alongside the IPA, will pave the way for closer collaboration between the UK and Chinese advertising sectors as both countries look to their global future.
The Advertising Association (AA) and the Institute of Practitioners (IPA) have signed a Memorandum of Understanding on cooperation with the Shanghai International Advertising Festival (SHIAF) organising committee to enhance UK advertising’s presence at next year’s festival.
MadeBrave uses giant ‘toy’ to drive change in customer perception
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.
MadeBrave were appointed in July as First Bus Scotland’s sole creative agency and produced this eye-catching, interactive display, to help the city’s largest bus operator engage with customers and get them on board the new buses, which include free WiFi and USB charging points.
EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum
The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]
Viewability situation “not really improving”
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.
In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
