#advertising
If you’d like to run a marketing campaign that will bring you meaningful results, you need to have a firm grasp of the foundations of marketing. Without it, you might very well burn through your marketing budget without having achieved anything, at all.
By Neal Thoms, content editor, Fasthosts
Like it or not, advertising is a fact of life on the internet. As the primary source of income for huge publishers and social media platforms, it can be tough to avoid.
The best ads are engaging, amusing and informative – and even at its very worst, adverting is rarely more than mildly irritating. But what if the omnipresent power of online advertising was harnessed by cybercriminals?
Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer's combined food and non-food accounts for just two years.
Keep up to date with these just released fresh articles .. enjoy. The Burger King video is well worth watching.
I also enjoyed .. The Most Popular Super Bowl Ads of the Past 5 Years
Advertising, Media and Technology ... Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials
Regardless of what business you’re running, you need to make sure that you are reaching the largest audience possible.
These days that means that you need to use personal tech devices to the maximum potential.
Consumers spend an obscene amount of time staring at their devices with some target demographics looking at their phones for as much as 54 hours every month. But are they looking at your products and your business?
The agreement, signed alongside the IPA, will pave the way for closer collaboration between the UK and Chinese advertising sectors as both countries look to their global future.
The Advertising Association (AA) and the Institute of Practitioners (IPA) have signed a Memorandum of Understanding on cooperation with the Shanghai International Advertising Festival (SHIAF) organising committee to enhance UK advertising’s presence at next year’s festival.
MadeBrave uses giant ‘toy’ to drive change in customer perception
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.
MadeBrave were appointed in July as First Bus Scotland’s sole creative agency and produced this eye-catching, interactive display, to help the city’s largest bus operator engage with customers and get them on board the new buses, which include free WiFi and USB charging points.
EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum
The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]