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RBH launch #ownthenight tv campaign for Resorts World Birmingham

RBH launch #ownthenight tv campaign for Resorts World Birmingham

by on October 3, 2016

RBH Creative Communications Agency has developed a new night-time campaign for Resorts World Birmingham to promote their unique evening offer

The campaign showcases the Resort’s 18 bars and restaurants and Genting International Casino, and uses #OWNTHENIGHT to encourage audiences to create their own night out at Resorts World Birmingham. The campaign will launch on Monday across an extensive range of media including digital ads, TV and Video on Demand (VOD) on Sky AdSmart, All 4 and ITV. [more…]

Infographic : “The real cost of doing your own advertising”

Infographic : “The real cost of doing your own advertising”

by on August 1, 2016

Advertising is one of those things that you simply must do for your business if it is to achieve success, but it's also something to which different businesses may take drastically different approaches.

Of all of the questions to ask yourself about your business advertising, one of the biggest will be whether to farm out the responsibility to an external advertising or marketing agency, or instead do your company's advertising yourself.


Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes  … by Susan Perolls

Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes … by Susan Perolls

by on June 1, 2016

By Susan Perolls, Cannes Innovation Correspondent for TheMarketingblog

It’s three weeks today until the Innovation Festival opens at Cannes, and so it feels that the countdown can finally begin. And with that, comes the excitement of anticipating what will be the biggest news and innovations we’ll see.

Given that the main Cannes Lions Advertising Festival is often called the ‘Grand Dame’ of industry events, it’s probably fair to say that the Innovation Festival, being in its second year, is seen by many as the upstart of La Croisette. It doesn’t yet have the kudos of its mother, not so far attracting the headline pullers like Gwyneth Paltrow, David Droga and Will Smith who are speaking at the main Festival.


New unique sensory marketing from StackaWraps for your brands

by on November 8, 2015


Brand’s video messaging : New video format launches that works across multiple screens

by on May 8, 2015

A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones. 


“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

by on April 23, 2015

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.

Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.

The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.


Understanding the benefits of using outdoor banners in your marketing

by on April 20, 2015

Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.

Long gone are the days when a business would limit themselves to using only one or two different forms of marketing.

These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.


“Old school” heritage brand embraces programmatic…The Jockey Club / RadiumOne

by on March 13, 2015

Here's the news that one of the biggest rights holders in UK sport has signed a programmatic marketing deal that will harness social sharing data to boost the ROI from its marketing activity and, for the first time, enable sponsors to find/actively target highly engaged horseracing fans across the entire web.  The Jockey Club signs programmatic marketing deal with RadiumOne

Beta trial saw £11-£1 ROI. Apt timing with The Cheltenham Festival's Gold Cup today...


#funny ads / McDonalds ads from all over the World

by on February 14, 2015


Gillette worked with Tinder to conduct research into the “match” rate of clean-shaven men vs. those that are more hirsute.

by on January 26, 2015