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Advertising Association signs historic MoU with Shanghai International Advertising Festival

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The agreement, signed alongside the IPA, will pave the way for closer collaboration between the UK and Chinese advertising sectors as both countries look to their global future. The Advertising Association (AA) and the Institute of Practitioners (IPA) have signed […]

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UGC / Jack Daniel’s largest fully integrated Christmas campaign, “Untraditional Traditions” is launched

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Set to be the Jack Daniel’s largest fully integrated Christmas campaign, “Untraditional Traditions” takes inspiration from the home of the Tennessee whiskey, where each year a 26ft Christmas tree is built using Jack barrels in its hometown Lynchburg. Inviting consumers

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