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AdWords

AdWords : If your ads are not appearing to the right audiences or converting properly,you can end up out of pocket

Why It’s Easy to Waste Money on a Bad AdWords Campaign PPC advertising is big business. Last year, £3 billion was spent on search advertising in the UK alone, and of that 90% was used on Google AdWords.

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“Why the Blog Post Is the New Ad Unit” – Guest Post by Steve Hall

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just

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New Google study / If Content is King, Multiscreen is the Queen

New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content.

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