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“Shutterstock to deliver images across Google”

by on July 13, 2016

Shutterstock, Inc a leading global provider of commercial imagery and music, today announced an API integration with Google.

The image licensing deal provides Google’s digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to Shutterstock’s collection of more than 90 million images for license. [more…]

AdWords : If your ads are not appearing to the right audiences or converting properly,you can end up out of pocket

by on September 10, 2015

Why It's Easy to Waste Money on a Bad AdWords Campaign

PPC advertising is big business. Last year, £3 billion was spent on search advertising in the UK alone, and of that 90% was used on Google AdWords.

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“Why the Blog Post Is the New Ad Unit” – Guest Post by Steve Hall

by on April 4, 2013

online-ad-unit

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness.

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace.Social media was all the rage, and blogging was, well, old and worn out. [more…]

Comment : Facebook and search. Silver bullet or dead donkey? / Paul Mead,VCCP Media

by on September 27, 2012

By Paul Mead, Managing Director of VCCP Media

Mark Zuckerberg generated some headlines this week by saying that ‘at some point’ Facebook wants to be in the search business.

Speaking at the TechCrunch Disrupt conference in San Francisco, ‘The Zuck’ said that Facebook is generating around a billion queries a day already ‘and we’re not even trying’. His comments pushed the Facebook share price up by more than 4%. So could Facebook be a Google killer? Is search the answer to its share price malaise?

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New Google study / If Content is King, Multiscreen is the Queen

by on August 30, 2012

Screen shot 2012-08-29 at 18.46.43

New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content. Via Tech Crunch

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