Get in Touch

Affectv

First companies certified against reducing online ad fraud

First companies certified against reducing online ad fraud

by on January 30, 2017

First companies certified against reducing online ad fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

Affectv and RadiumOne are the first companies to receive a certification seal that their processes reduce the risk of fraudulent ads being served, by applying the JICWEBS’ anti-fraud Good Practice Principles. They were awarded the seal following an independent audit by ABC.

[more…]

Sunday Times Hiscox Tech Track 100 : Affectv, MobileWebAdz, BlisMedia, digital box, InSkin Media, Infectious Media

by on September 8, 2015

Alex Burmaster writes ...In the latest annual Sunday Times Hiscox Tech Track 100 I was interested to note the inclusion of the 6"ad-tech" co’s below – those whose technology helps marketers advertise more effectively online. The league table ranks Britain’s 100 private tech co’s with the fastest-growing sales over the last 3 years.

[more…]

Affectv, Pascal Zähner, Joanne Patterson, Randstad, Ruth Jacobs, Headstream, SOS Children’s Villages, Christoph Jünger, Kelly Moor

by on February 17, 2015

[more…]

Please check this special “Heatwave’ issue of our newsletter : includes stories etc. on Fifty Shades Trailer, Shoppercentric Retail Research, Club Med, Affectv

by on July 27, 2014

[more…]

New technology platform and ad format from UK’s fourth fastest growing tech company / Affectv

by on July 21, 2014

Affectv, the UK based technology company developing solutions to improve the Internet by making advertising relevant for people, has launched a new technology platform that will enable them to deliver unique, personalised adverts that enable brands to engage better with consumers.

Tested in beta by brands including Virgin Records, Enterprise Rent-A-Car and Western Union money transfer, @Affectv 's new Persona Discovery Platform demonstrated up to 97% increases in conversion rates on online banner advertising in test campaigns.

[more…]

Marketing Nuggets – Early July 2014

by on July 5, 2014

Rolf Harris PR Blunder, Affectv, Vitality, Specific Media, Expedia, ad:tech London, SW 19 / Call Will Corry 01784 434 412 to get your article loaded

Vitality sponsor Eurosport Tour De France coverage / Specific Media : Householding Garage Access with Nissan, Kia and Infiniti / Expedia ‘Travel Yourself Interesting’ 

From themarketingblogplus.posthaven.com -

PruHealth And PruProtect with Vitality sponsor Eurosport Tour De France coverage .......

[more…]

A 97% increase in conversion rates of Western Union’s online banner advertising / Affectv

by on July 4, 2014

SignalAd improves Western Union’s online advertising effectiveness by 97%

Affectv’s SignalAd technology demonstrated a 97% increase in conversion rates of their online banner advertising in a test campaign with Western Union. By understanding and translating the real-time data people produce as they go about their daily digital lives into relevant signals, @Affectv can deliver a new standard in digital advertising; SignalAds. [more…]

Our award winning newsletter – enjoy it!

by on July 2, 2014

[more…]

“The road to advertising people want” / Affectv on the evolution of advertising / Ray Jenkin, Affectv

by on July 1, 2014

An article by Affectv on the evolution of advertising by Ray Jenkin, Affectv

We are at a really exciting point in the advertising technology story. The emergence of technology, like real time bidding as a protocol, the demand side and data management platforms, have opened up huge opportunities for finding and engaging audiences in a way that has never before been possible.

Taking a look back at the emergence and growth of audience targeting we can really understand how revolutionary these new technologies are for this industry and also point to the new and exciting opportunities emerging as well as the challenges as an industry we face.

[more…]

Response rates : Enterprise Cars to use Affectv Signal Ads solution

by on May 23, 2014

Enterprise Rent-A-Car has launched a new advertising campaign with PHD, using SignalAds, the new online display advertising solution from Affectv. The Affectv ad platform @Affectv and signal targeting technology will use audience signals, such as travel and holiday booking habits, to personalise and endorse the creative and offer unique, relevant ads for individuals.

The recently launched campaign will run throughout the pre-summer holiday season to help Enterprise build brand awareness in the UK and Europe. SignalAds will be used for Affectv’s prospecting digital campaign. They will enable Enterprise to deliver meaningful and relevant messages for every individual, and to adapt and align these messages to the relevant stages of the customer journey.

[more…]