affiliate marketing
MoreNiche, the premium affiliate network for the health and beauty industry (www.moreniche.com), today announced it is reinvesting £2M of pre-tax profits for 2012-2013 into the company as it develops new projects for the affiliate business.
MoreNiche currently has over 190,000 affiliates operating in the health and beauty market and works with a number of specialist ecommerce companies including Evolution Slimming. MoreNiche, which offers rates of up to 40% for its affiliates, has completed commission payments in excess of £20M since trading in 2008.
World Rainbow Hotels, the global brand of certified gay and lesbian welcoming hotels, has appointed AffiliRed (www.affilired.com) to manage its affiliate marketing programme which will extend brand awareness and increase lead generation for its global network of approved hotels.
AffiliRed, which specializes in performance marketing for the travel and tourism sector, will manage the programme through its network of affiliate partners. The campaign will be used as part of a global expansion programme as World Rainbow Hotels (www.worldrainbowhotels.com) looks to extend its foothold in this market. It will be using AffiliRed’s extensive partnership programme of multiple high impact networks, integrating the affiliate programme through their global publishers.
Great Hotels of the World, http://www.ghotw.com/ the hotel sales, marketing and technology company representing over 200 luxury hotels across the globe, has appointed AffiliRed (www.affilired.com) to manage its affiliate marketing programme across networks in the UK and US.
AffiliRed, specialists in performance marketing for the travel and tourism sector, will be launching the programme through its network of affiliate partners. The campaign, which will extend brand reach and increase international traffic to its site www.ghotw.com, will use multiple high impact networks from AffiliRed’s partnership programme. Specialist partner networks, including TradeTracker and ShareASale, will be used to integrate the affiliate programme through their publishers across Europe and the US. [more…]
Affordable Car Hire, the global car hire company has signed AffiliRed (www.affilired.com) to roll-out affiliate marketing programmes across networks in the UK, US and Australia.
Affordable Car Hire, the car rental broker operating in over 15,000 locations Worldwide with leading rental companies in the UK and US, has appointed AffiliRed to manage a targeted campaign through its high impact affiliate network partnership programme.
Dark Rome (www.DarkRome.com) is the tour company that specializes in high quality tours and walks around Rome, the Vatican, Florence, Milan, Tuscany and Pompeii. The tour operator offers travellers guided visits to classic venues as well as lesser known, off the beaten track, sites.
Dark Rome had focused primarily on PPC and SEO to market its range of tours in the UK and across Europe. Although this had been working well the company was keen to extend its marketing efforts. [more…]
MoreNiche, www.moreniche.com, the affiliate network for the health and beauty industry today released results of a major study into the affiliate industry’s customer support systems.
30 networks were surveyed over a 6 week period. These included large networks such as Commission Junction, TradeDoubler and Affilinet as well as industry specific networks such as MarketHealth. Results have shown that 60% failed to respond to any support requests within 2 days with many failing to give any response at all. [more…]
UK’s first ever study on the Online Performance Marketing industry / PwC
UK businesses spent £814 million on affiliate marketing and lead generation activities in 2012 which generated £9 billion in sales, according to the UK’s first ever study on the Online Performance Marketing industry – conducted by PwC on behalf of the Internet Advertising Bureau UK (IAB). [more…]
Performance Horizon Group (PHG), a leading provider of performance marketing technology, has appointed Punch Communications to handle its national, trade-specific and online PR. www.punchcomms.com
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