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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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Magnetic launches with a new microsite and a study called ‘The Rules of Attraction’

by on March 19, 2015

Magnetic launches with a new microsite www.magnetic.media

Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers.

It is supporting the launch with a new study called ‘The Rules of Attraction’, conducted for Magnetic by Crowd DNA, which offers new evidence that magazine media is benefiting from dynamic developments in the media landscape, which increased opportunities to engage with consumers.

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Is this the UK’s big media agency punch-up of 2015?

by on March 7, 2015

New Tesco boss Dave ‘Drastic’ Lewis has called a pitch for Tesco’s whopper media account, variously estimated in the UK at between £100m and £140m. As such it’s one of the biggest although Tesco has, historically, been keen to deal in barter to offload unsold products, as opposed to money.

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Movers and Groovers : Neil Miller joins POSSIBLE as UK CEO

by on February 13, 2015


POSSIBLE appoints Neil Miller as UK CEO, one of the UK's digital agency founding fathers

Digital agency @POSSIBLE today announced the appointment of Neil Miller as UK CEO.  Miller will be responsible for driving strategic UK growth and managing all operations in London.

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Predictive Analytics World – October 29:30 – Register use MARKETINGBLOG14 for an extra 15% discount

by on October 20, 2014

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Coventry City’s owner: ‘Digital disruption is bigger than the industrial revolution’ – by Dan Brain, ad:tech London 2014

by on October 5, 2014

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ad:tech London – 21-22 October 2014 / Where the UK digital marketing and media community meet to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies

by on October 2, 2014

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Adtech & Martech / “Designed to help brands, agencies, publishers and tech companies to stay one step ahead as the industry re-invents itself”

by on September 3, 2014

Register today for the Next Generation Adtech & Martech Conference 17 September

Register Here

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Movers and Groovers : LIDA invests in new talent – hires experienced head of design and talent…

by on August 11, 2014

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A strong Q1, an improving economy and the World Cup boost forecasts for UK adspend in 2014

by on July 8, 2014

Strong performances for TV and Radio in Q1 2014 and the improving economic outlook have led AA/Warc to revise its forecasts upwards for the UK’s ad market. According to the latest Expenditure Report, growth rates are predicted to reach 6% in 2014 and 6.7% in 2015.

Tim Lefroy, Chief Executive at the Advertising Association said: “These latest adspend data are another nudge up for the economy, and a feather in the cap of UK global leadership in online and mobile, with consumers getting more value each day.” [more…]