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Week’s top articles : ad:tech London, SW 19, ‘Run like a girl’, Robot valet will park your car, Rolf Harris PR blunder

by on July 4, 2014

Women for Women : What does "you run like a girl" mean? The tampon ad that could change your world I just love the final comment. Great video and a great message.  Great P&G video on unconscious bias in #girls education Be proud to run like a girl, throw like a girl, and change the world like a girl!


Events : ad:tech London – an opportunity to meet and bond with existing and prospective customers

by on July 3, 2014


LIDA restructures creative department after major business wins

by on May 19, 2014

Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.

The agency will now run retail marketing and aftersales for the iconic British car manufacturer.

It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.

It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.


New look invite-only iMedia Summit, April 24 at BAFTA

by on March 10, 2014


Events : Don’t miss out! Register for Affiliate Management Days London 2014 – save £400.00.

by on January 29, 2014

Affiliate Management Days London

Speakers - May 13-14, 2014 – Chelsea Football Club How Much Does it Cost?

Full details are available at Our London 2014 conference will focus on performance marketing’s most pressing cutting-edge issues and questions. Being the ‘go-to’ source of information and inspiration for advertisers, agencies, and affiliate programme managers, we will discuss the current state of the industry, most recent market studies, trends and opportunities to explore.


Simon Francis, CEO of Flock Associates, assesses the various options available for measuring integrated marketing effectiveness

by on November 8, 2013

Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness - from


Events : Who else wants a 15 % discount and a complimentary copy of High Performance Sales Strategies? – Sign up for AdMonsters Screens London 22 Nov 2013

by on November 4, 2013

Special –  theMarketingblog discount / 15 % discount code is MARKETINGBLOG13 Use it and save.

Register now! and get a complimentary copy of High Performance Sales Strategies by Russell Ward


Admonsters Screens / Marketingblog discount / 15 % discount code is MARKETINGBLOG13 Use it and save

by on October 20, 2013

Admonsters Screens, London 22nd November

We now live in a multi-screen world, with smartphones, tablets and connected TVs all changing the way marketers must communicate. Admonsters Screens will provide the latest cutting edge techniques and best practices, with presentations from industry leaders and delegates will learn how to monetise the multi-screen future.

The keynote speaker is Oliver Snoddy, Head of Planning UK at Twitter who will be talking about Social and TV – Integration in Real Time.


The brand new IPM Website has launched – take a look!

by on October 13, 2013

The Institute of Promotional Marketing is the UK trade association which represents brand owners, agencies and service providers which use or create promotional marketing. The news is they have a new website.

They " hope you like the improved clarity and simpler navigation on the site, as well as the new searchable Best Practice section. Behind the website is a new CRM system that will improve the way we communicate with you and deliver a better experience when booking courses and events".


Register now for a special 15 % discount code / AdMonsters Screens 2013 / 22 November 2013

by on October 13, 2013

AdMonsters Screens Date: 22 November 2013 Location: etc Venues, 200 Aldersgate …

Special –  theMarketingblog discount / 15 % discount code is MARKETINGBLOG13 Use it and save. Register now!