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Events : Solve problems with peers at the gathering place for the corporate social media practitioners

by on September 23, 2013

Become a social business: How the adoption of social media best practice makes you a more responsive business, with a more robust reputation and a healthier bottom line....The Corporate Social Media Summit is your one-stop-shop for all the latest social media insight and best practice. It gives you a 360 degree look into building, operationalizing and initiating a successful social media strategy at your company.

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Drive footfall to local businesses, and charge based on real measurable results / sonata Retail at ad:tech London

by on September 10, 2013

This week, on the 11th and 12th of September, ad:tech takes place in Olympia, London. Over 7000 professionals consisting of advertisers, agencies, media and suppliers will converge, at this leading international interactive marketing and technology event. [more…]

The connected beer bottle: a social revolution? / ad:tech London brand focus

by on August 30, 2013

From www.brandrepublic.com -

ad:tech London has been a key industry fixture in the UK for brands, agencies and publishers for nearly a decade.

Paul Smailes Global head of digital, Heineken

How is Heineken approaching the "internet of things" and what opportunities will next-generation microchips create? Unveiled at Milan Design Week in April, Heineken and Tribal DDB have been riding the crest of the connected-product wave with the launch of Ignite, dubbed the "world’s first interactive beer bottle".

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Iillustration of the brands, agencies and publishers at ad:tech London in September

by on July 29, 2013

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RTÉ sells almost 100% of digital video ad inventory with Adap.tv private marketplace

by on July 27, 2013

RTÉ, the biggest broadcaster in the Irish Republic, has expanded its business beyond its core territory by partnering with Adap.tv, the video advertising platform used by the world’s largest brands, agencies and publishers. Offering its digital video inventory to select advertisers via a private marketplace on the Adap.tv platform enables RTÉ Digital to achieve an advertising fill rate of nearly 100% in regions including the UK and US. [more…]

A double helping of fun videos about running a high data bill while visiting abroad

by on July 21, 2013

Known for their truly absurd pricing, mobile phone roaming services have long attracted the ire of travellers and holidayers for their incredibly expensive fees. Thankfully, the costs of using a mobile phone overseas have decreased as a new law from the European Union dictates that roaming rates can’t exceed a certain level. Enjoy the video. The new limits will place a hard cap on the price that mobile phone networks are able to charge their customers for using their phone outside its home country.

We checked to see which of the operators would take the high ground on these changes - and one player certainly snapped up the opportunity with this campaign from Publicis Conseil/Marcel. Orange returns to form with French Louvre ad Nice one Claude. 

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Events ad:tech London : Book by 5pm today Friday to save £200 on conference tickets

by on June 27, 2013

Book by 5pm today Friday 28th -  to save £200 on conference tickets.
Do you want exposure to the UK’s biggest brands, agencies, media owners and solution providers? ad:tech London - The event for digital marketing From www.ad-techlondon.co.uk Register your interest in Exhibiting, Sponsoring & Speaking opportunities by filling out this form.

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All about Arena, Betfair, Rugby World Cup Sevens, AIG, Somo, Audi Vision

by on May 16, 2013

Arena has won the £15m consolidated European and UK media planning and buying account for Betfair, following a competitive pitch.

Having worked on the offline UK media account last year, the total re-pitch consolidates the entire European and UK offline and digital display media accounts, with an ad-spend of £15m. SEO and social activity will be handled in-house.

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5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi

by on May 14, 2013

Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. [more…]