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Drive footfall to local businesses, and charge based on real measurable results / sonata Retail at ad:tech London

This week, on the 11th and 12th of September, ad:tech takes place in Olympia, London. Over 7000 professionals consisting of advertisers, agencies, media and suppliers will converge, at this leading international interactive marketing and technology event.

Drive footfall to local businesses, and charge based on real measurable results / sonata Retail at ad:tech London Read More »

The connected beer bottle: a social revolution? / ad:tech London brand focus

From www.brandrepublic.com – ad:tech London has been a key industry fixture in the UK for brands, agencies and publishers for nearly a decade. Paul Smailes Global head of digital, Heineken How is Heineken approaching the “internet of things” and what

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Iillustration of the brands, agencies and publishers at ad:tech London in September

Here's a lovely illustration of the brands, agencies and publishers who'll be speaking at #adtech_london this year pic.twitter.com/LC4XbrK5Vd — ad:tech London (@adtech_london) July 25, 2013

Iillustration of the brands, agencies and publishers at ad:tech London in September Read More »

RTÉ sells almost 100% of digital video ad inventory with Adap.tv private marketplace

RTÉ, the biggest broadcaster in the Irish Republic, has expanded its business beyond its core territory by partnering with Adap.tv, the video advertising platform used by the world’s largest brands, agencies and publishers. Offering its digital video inventory to select advertisers

RTÉ sells almost 100% of digital video ad inventory with Adap.tv private marketplace Read More »

A double helping of fun videos about running a high data bill while visiting abroad

Known for their truly absurd pricing, mobile phone roaming services have long attracted the ire of travellers and holidayers for their incredibly expensive fees. Thankfully, the costs of using a mobile phone overseas have decreased as a new law from

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Events ad:tech London : Book by 5pm today Friday to save £200 on conference tickets

Book by 5pm today Friday 28th –  to save £200 on conference tickets. www.ad-techlondon.co.uk/inquiry.aspx Do you want exposure to the UK’s biggest brands, agencies, media owners and solution providers? ad:tech London – The event for digital marketing From www.ad-techlondon.co.uk Register your

Events ad:tech London : Book by 5pm today Friday to save £200 on conference tickets Read More »

All about Arena, Betfair, Rugby World Cup Sevens, AIG, Somo, Audi Vision

Arena has won the £15m consolidated European and UK media planning and buying account for Betfair, following a competitive pitch. Having worked on the offline UK media account last year, the total re-pitch consolidates the entire European and UK offline

All about Arena, Betfair, Rugby World Cup Sevens, AIG, Somo, Audi Vision Read More »

5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi

Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity.

5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi Read More »

It’s crucial you know your RTBs from your DSPs. Discover why real-time bidding is so important and very simple to understand

‘Digital is The bigger picture: When will brands catch up?’ It’s crucial you know your RTBs from your DSPs. Discover why real-time bidding is so important and very simple to understand. ad:tech London is launching its first ever Real Time

It’s crucial you know your RTBs from your DSPs. Discover why real-time bidding is so important and very simple to understand Read More »