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It’s crucial you know your RTBs from your DSPs. Discover why real-time bidding is so important and very simple to understand

by on August 14, 2012

Digital is The bigger picture: When will brands catch up?’

It’s crucial you know your RTBs from your DSPs. Discover why real-time bidding is so important and very simple to understand.

ad:tech London is launching its first ever Real Time Summit aimed at advertisers, agencies and publishers who need to know more about this rapidly growing sector.

www.ad-techlondon.co.uk

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Are you targeting Agencies, Retailers, Finance, Media & Publishing as potential clients?

by on August 11, 2012

Over the past week the Mobile Marketing Live conference has confirmed more than 50 new attendees including:

Argos - Media Development Manager,

Lloyds Banking Group - Digital Planning Manager,

Neustar - Business Development Director,

Paddy Power - Mobile Display Manager,

Want to get involved? We have sponsorship opportunities to suit every budget…Email or call Shelley Dowsett on +44 (0)207 183 530

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Who else wants to to make digital easier, better & faster? / Gary Bembridge

by on April 11, 2012

Gary Bembridge writes ... I believe there is a very simple - but validated approach - for you as you consider the role of digital to build your brand or company. I use, and recommend, a straightforward way of thinking based on simple consumer habits and needs.

It tries to ensure you are always putting the consumer/ customer first. Of course, this should always be the basis of marketing initiatives - but we can be distracted.. [more…]