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LIDA restructures creative department after major business wins

by on May 19, 2014

Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.

The agency will now run retail marketing and aftersales for the iconic British car manufacturer.

It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.

It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.

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Are you a brand, agency, publisher or solution provider with thought leadership, innovation or insight to share?

by on March 2, 2014


ad:tech London 2014 conference - call for papers

Are you a brand, agency, publisher or solution provider with thought leadership, innovation or insight to share with Europe’s leading players in digital marketing and media?

ad:tech London is currently accepting content proposals for the 2014 show, giving you or your clients the chance to be considered to speak to a targeted audience of senior buyers and sellers of media. Key topics include media buying trends, digital transformation, targeting & efficiency, content marketing, native advertising, analytics, data, RTB & programmatic media, engagement, branding, sponsorship, future media & technology, search, mobile, social media and omnichannel marketing.  Find out more [more…]

Northerners have gone soft – they’re 20% more likely to have cried at the #bearandhare than Southerners / Jaywing

by on January 2, 2014

Jaywing analysed over 100,000 Tweets to find out who was shedding tears over this year’s John Lewis Christmas ad.  The results will surprise many as it turns out that Northerners are 20% more likely to cry at the Bear and the Hare than those in the South, with Londoners crying the least. [more…]

Movers & Groovers : Exponential Interactive appoints APAC managing director John McKoy as Chief Revenue Officer

by on October 29, 2013

London – 29 October 2013 - Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy transitions into his new role from within Exponential Interactive to manage all of Exponential’s revenue producing, external facing teams in the US and globally.

“By combining some of the most advanced audience targeting and optimization solutions with compelling and engaging ad experiences across display, video and mobile, Exponential Interactive has separated itself in the advertising intelligence space. Now the mission is to take those solutions to advertisers and agencies so they can gain the maximum benefit. It's an enormous challenge in such a competitive and complex landscape, but one that's a privilege to take on,” said McKoy.

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An exceptional line up of top-level brand, publisher and agency speakers from companies including Heineken, Reckitt Benckiser, 20thCentury Fox, Kellogg – ad:tech London

by on June 19, 2013

The sole European date in the world’s largest digital marketing network, ad:tech London will feature an exceptional line up of top-level brand, publisher and agency speakers from companies including Heineken, Reckitt Benckiser, 20thCentury Fox, Kellogg, Lego, McLaren, Karen Millen, Paddy Power, Huawei,Spotify, Twitter, VEVO, Channel 4, BskyB, Metro, The Guardian, Metro, Forbes, BlueState Digital, Starcom, OMD, Mediacom and Havas.

Each week, adtech will reveal the names of confirmed speakers via the ad:tech website and twitter account (@adtech_london).

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All about Arena, Betfair, Rugby World Cup Sevens, AIG, Somo, Audi Vision

by on May 16, 2013

Arena has won the £15m consolidated European and UK media planning and buying account for Betfair, following a competitive pitch.

Having worked on the offline UK media account last year, the total re-pitch consolidates the entire European and UK offline and digital display media accounts, with an ad-spend of £15m. SEO and social activity will be handled in-house.

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5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi

by on May 14, 2013

Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. [more…]

Zesty Women for Women : “You’ll have what he’s having”

by on April 1, 2013

Can salad dressing be sexy? Well, Kraft will settle for zesty. A new campaign for Kraft Zesty Italian dressing from the Playa del Rey, Calif., office of Being features a shirtless male chef whose catchphrase is "Let's get zesty." Watch the video.

Slyly suggestive and playful, the character feels like a cross between Old Spice's Isaiah Mustafa and the skillet guy from ads for another Kraft brand, Velveeta. In one new spot, the chef keeps adding Kraft Zesty Italian to a hot skillet, with flames shooting higher and higher each time. "How zesty do you want it?" he asks. "A little? A little more? How about a lot more?" [more…]

Another great list : 350+ B2B marketing experts to follow. Be sure to check them out!

by on October 14, 2012

List of Top B2B Blogs

New. Proteus B2B Marketing Blog researched and reviewed hundreds of potential B2B blogs and included more than 150 new blogs from B2B experts on the consultant, agency, and corporate sides. [more…]

HCL appoints digital marketers Found to support SEO campaign

by on October 8, 2012

HCL, the largest provider of temporary healthcare professionals to the NHS has appointed Found, the award winning digital marketing agency specialising in search engine optimisation (SEO), pay per click (PPC), social and mobile marketing to optimise its online profile.

HCL was formed in 2003 as a staffing agency, and today supplies over 2,000 temporary and permanent doctors, nurses,allied health professionalsqualified social workers and administration and clerical staff to public and private sectors every week. To align with the changing needs of the NHS, HCL has recently restructured, creating an opportunity to increase its presence online.

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