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JICWEBS update on online ad viewability initiative

by on June 25, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – is updating its recommended guidelines for products that aim to measure the viewability of online ads.

TheIAB UK” guidelines, initially produced in January 2014 to help advertisers and their agencies assess which companies to use to measure online ad viewability, is being replaced by an updated version, reflecting how the viewability issue has changed over the last 18 months. [more…]

Events : Learn how to stay efficient while delivering relevant cross-screen customer experiences

by on April 4, 2013

What´s next? The future of ad ops

Advertisers are looking for new ways to engage today’s multi-screening consumer. To reach consumers wherever they are provides huge opportunities but also increases operational complexities.

Attend our panel at AdMonsters OPS and join the discussion of the current and future state of ad ops and learn how to stay efficient while delivering relevant cross-screen customer experiences.

Julia Smith, Digital Consultant
Louisa Wong, General Manager, AMNET EMEA
Conor Mullen, Commercial Director, RTÉ Digital
Rhys Williams, Managing Partner, agenda21 [more…]