Get in Touch

Airbnb

Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

by on October 20, 2016

The positive side of negative reviews By Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice

Following news that Airbnb has been accused of blocking unfavourable reviews of properties by guests who chose to leave early rather than endure another night in sub-standard accommodation, it’s essential to remember that it is not only a consumer’s right to have access to positive as well as negative reviews, but also a business’ responsibility to ensure authenticity of content at all times. 

[more…]

Hitwise reveals 112% increase to holiday rental sites

Hitwise reveals 112% increase to holiday rental sites

by on October 12, 2016

Hitwise today reveals that there has been a 112 per cent increase over the past three years in visits to holiday rental sites, such as Airbnb and HomeAway – a growing industry predicted to reach $169.7 billion by 2019.

Based on the online behaviour of 3 million UK consumers, the Hitwise research found that a high proportion of visits to holiday rental sites originated from social media channels, reflecting the value of share-ability in sites such as Twitter and Facebook for would-be travellers.

[more…]

25 greatest publicity stunts of our time – enjoy

25 greatest publicity stunts of our time – enjoy

by on September 5, 2016

25 greatest publicity stunts of our time

A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.

Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.

[more…]

Brits get by with a little help from their friends

by on June 15, 2016

Hitwise, a division of Connexity, reveals a dramatic shift in Brits turning to their peers to access goods and services. Revealed in a report released [more…]

Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

by on February 18, 2016

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]

Pinterest is collaborating with Airbnb to launch the “Pin Your Dream Trip” contest

by on June 10, 2015

Pinterest, the visual discovery tool for saving creative ideas, is collaborating with Airbnb to launch the “Pin Your Dream Trip” contest. This is the first time the two brands have ever collaborated, with the partnership designed to encourage pinners to get offline and explore the places they’ve always dreamed of visiting.

[more…]

Movers and Groovers : Airbnb, Travelport, Hyatt, Delano Las Vegas hotel, All Leisure Group, Hurtigruten, Hotel Gotham, American Express

by on January 17, 2015

Airbnb, Travelport, Hyatt, Delano Las Vegas hotel, All Leisure Group, Hurtigruten, Hotel Gotham, American Express

[more…]

Why consumers don’t care – Contagious Communications

by on April 16, 2014

From www.contagious.com

With Airbnb’s latest round of funding destined to make billionaires of the founders - the first to be spawned by a ‘sharing economy’ startup - a Cass Business School .....

[more…]

99designs challenges its design community: Make us a new homepage!

by on April 25, 2012

99designs, the largest online marketplace for crowdsourced graphic design services, is challenging its own community of more than 150,000 graphic designers to revamp its homepage. The 99designs Homepage Redesign Contest kicks off today and will accept entries through May 14. [more…]