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Loyalty Programme Managers : Are you missing an open redemption goal? .. Guy Deslandes from Collinson Latitude

Collinson Latitude have found that loyalty programme managers are often missing an open redemption opportunity. In this exclusive article on the topic, e-Commerce Sales Director, Guy Deslandes from Collinson Latitude discuss ways in which loyalty programme managers can optimise their

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[Research] … “Burning drives earning”: the importance of choice in rewards .. Collinson Latitude

New global research of 2,250 airline and hotel loyalty programme members across the US, UK, Middle East and Asia, indicates that an increased choice of rewards generates a more positive redemption experience, increased loyalty and future revenue generation (points earning).

[Research] … “Burning drives earning”: the importance of choice in rewards .. Collinson Latitude Read More »