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TCC Global acquires Summit

TCC Global acquires Summit

by on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

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BBC iPlayer, Yorkshire Tea and Dyson top list of the UK’s favourite brands

by on January 14, 2016

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Research : John Lewis voted best ad and clearest brand in the Christmas ad battle

Research : John Lewis voted best ad and clearest brand in the Christmas ad battle

by on December 7, 2015

OnePulse survey shows, however, that it’s Tesco, Sainsbury’s and Aldi that will benefit from our festive spending

Despite topping the survey for the people’s favourite Christmas advert, John Lewis loses out to Tesco as top destination for our Christmas spending, but Aldi is consistently high ranking. The survey undertaken by OnePulse, a real-time engagement tool, also reveals that John Lewis and Aldi, who released a spoof of the formers advert, best stayed true to its brand values. TK Maxx, Warburtons and Debenhams were voted least true to brand. [more…]

New research shows Tesco as our most popular supermarket, closely followed by Aldi, Lidl, Asda and, in last place, Sainsbury’s.

by on March 6, 2015

Tesco has been voted Britain's favourite supermarket, according to a poll from @vouchercodespro VoucherCodesPro.

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Kantar Worldpanel Research : Tesco sales return to growth

by on February 10, 2015

Good news has been in short supply recently for Tesco but at last there is some data that the group's new chief executive Dave Lewis can cheer.

Tesco increased sales by 0.3 per cent in the 12 weeks to February 1 compared to the same period a year earlier - marking a return to growth for the first time since January 2014. Market share data from Kantar Worldpanel shows that Tesco is finally bouncing back after the toughest year in its history, despite having to wage a fierce price war with rivals.

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The Prolific North Top 50 Integrated Agencies 2014

by on November 26, 2014

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John Lewis, Aldi, Debenhams, Burberry, M&S, Argos, Asda, Boots and Lidl 2014 Christmas ads – enjoy

by on November 9, 2014

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Wayne Rooney – in or out? , Giant iTab, Nielsen’s peer to peer rental research, Netmums new site, Aldi, Internet Retailing Conference, British Online Shoppers Behaviour, Best Mobile Site?

by on June 16, 2014

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“I was surrounded by a mountain of 99p turkey mince steaks”

by on May 24, 2014

Loyal Waitrose shopper Margie Bento-Davis is still receiving counselling six weeks after she absentmindedly strolled into a branch of Aldi. Her therapist has warned her that she may never overcome the shame of being seen in Aldi and almost buying something there.

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Morrisons : The price of 1,200 everyday food essentials slashed in price war

by on May 1, 2014

Morrisons is slashing the price of 1,200 everyday food essentials by up to 60 per cent, triggering a bloody price war that will force rivals to follow suit. The move by Britain’s fourth biggest supermarket is part of a £1billion plan to permanently reduce prices in a bid to see off the threat posed by budget rivals Aldi and Lidl.

However, the price re-set will also drag the other members of the grocery big four – Tesco, Asda and Sainsbury’s – into the fray.

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