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Alex Burmaster

Most tweeted article : Peer-to-peer rental research from Nielsen

by on June 25, 2015

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Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

by on October 23, 2014

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.

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Yahoo, AOL and DoubleClick join Microsoft in being issued brand safety seals to reduce online ad misplacement

by on October 14, 2014

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

Recipients* of the seal have had their advertising misplacement policies and processes verified by an independent third party confirming that they meet standards to reduce the risk of online ads being served next to inappropriate or illegal content. A further 18 have committed to undergo independent verification within six months.

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Peer-to-peer rental research : Do you use specialist websites to rent out assets you own?

by on June 15, 2014

Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own – according to a new study by Nielsen @Nielsen , a leading global provider of information and insights into what consumers watch and buy.The sharing economy has not been without controversy, however. Uber has run into problems in the UK – sparking a protest by London black cab drivers this week – with its claim that it isn't a taxi firm, but a "ride sharing" company, doing little more than connecting drivers with passengers

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UK marketers and planners now have access to “cross-screen” advertising

by on April 15, 2014


Tremor Video, @TremorVideo a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimisation offering for online video advertising.

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Realeyes wins I-COM Big Data Venture Challenge

by on April 11, 2014

LONDON — 11 April — Realeyes, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Big Data Venture Challenge award at the 2014 global I-COM summit for the marketing measurement and data industry.

The award is open to data-driven start-ups from around the world that provide solutions for the digital marketing industry. Realeyes beat hundreds of submissions to become one of the 12 ‘Official Selection’ finalists to pitch in front of the I-COM @icomglobal audience and the senior panel of industry judges from around the world.   www.realeyesit.com

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New online ad technology boosts online campaign ROI by almost 25% / Exponential

by on April 9, 2014

Exponential @exponentialinc has launched a new ad technology that, for the first time, applies transparent audience behavioural models in real-time to help optimise online campaigns.

Called "AERO", the technology/algorithm instantly analyses 50,000 user interests/behaviours to define which ones exhibit the greatest behavioural 'lift' so the ad can instantly be served to the people most likely to react to it.

Why it's different  1/ Tests have indicated it improves the performance of campaigns by 24% on average.

2/ It eliminates wasted ad spend as the campaign can be optimised right from the very start. Other optimisation processes rely solely on machine learning to improve campaigns - this requires large amounts of data/time so there's lots of wastage during the 'learning' phase. [more…]

Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones

by on April 1, 2014

 

LARGER SCREENS KEY TO DRIVING MOBILE VIDEO USAGE - STRATEGY ANALYTICS
Almost half of mobile users watch a mobile video each week

Browsers twice as popular as apps for mobile video

Boston, MA – 1 April, 2014: Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to Strategy Analytics. The study – conducted across the US, China, France, Germany, Spain and the UK – revealed that 42% of mobile phone owners report larger screens would make them watch more video on their mobiles. Better quality video (35%) and having a 4G network (29%) are the next biggest drivers.

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Movers and Groovers : Realeyes appoints Bill Jaris as President of North America

by on March 24, 2014

 

Realeyes appoints Bill Jaris as President of North America
Will grow "The Google of Emotions" in North America

New York, 24 March, 2014 Realeyes, @realeyesit an emotional analytics platform that measures how people feel while they view branded video content, has named Bill Jaris its first President of North America. Mr. Jaris will be based in New York, reporting to Realeyes CEO Mihkel Jäätma who is based in London, and will focus on accelerating the company's growth in the North American market.

http://www.realeyesit.com/

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Average Viewability Percentage reporting for online video comes to UK / Tremor Video

by on March 14, 2014

To combat the increasing issue around online ad visibility, UK brand advertisers will now be able to find out exactly how much of their video ads are actually in-view and for how long, courtesy of video ad technology company Tremor Video, who will now include viewability results in all campaign reports.

Utilising the metric known as ‘Average Viewability Percentage’, Tremor Video’s proprietary technology, VideoHub®, became the first video advertising technology to be accredited for average viewability percentage by the Media Rating Council (MRC) in May 2013.

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