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Alex Burmaster

FMCG extends dominance as world’s biggest advertising sector / Nielsen

by on October 29, 2013

According to Nielsen's quarterly Global AdView Pulse report the fast moving consumer goods (FMCG) macro sector, which has been the long-standing leader among the other macro sectors, held a 21.3 percent share of ad spend in the first half of 2013, bolstered by a 5.7 percent year-over-year increase in ad spend.

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Internet display ad spend up 27% globally / Nielsen’s quarterly Global AdView Pulse report

by on October 22, 2013

Internet display ad spend up 27% globally Outdoor up 5%, TV up 4.2% 

London, 22 October 2013 - TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report. Global TV ad expenditures grew 4.2 percent on a year-over-year basis for the first half of 2013, accounting for 57.6 percent of total ad spend. Marketing budgets from all regions except the European region contributed to the growth in TV ad spending.

Excluding television, traditional media budgets took some hits in the first half of 2013, as spending in newspapers, magazines and radio all declined in the second quarter (-2.0%, -1.9% and -0.9%, respectively). Even so, these three media categories hold the second third and fourth ranks based on share of media spend. Ad spend in cinemas declined the most this quarter, dropping 5.9 percent because expenditures declined in all regions except Latin America.

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1 in 6 smartphone owners use them for purchasing / IAB

by on October 17, 2013

Average person uses some form of ‘connected device’ 34 times a day

Over half of smartphone owners turn to their phone rather than face ‘down-time’

Over one in three check smartphone when there’s a lull in conversation

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UK Ad Spend declines -2.3% in first half of 2013 / Nielsen

by on October 15, 2013

 

Q2 Global ad spend increases 2.8% led by Latin America and Asia Pacific

London, 15 October 2013 - Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report.

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Three leading youth publishing brands appoint w00t! Media to handle online sales exclusively

by on October 11, 2013

London, 10 October 2013 – Three of the UKs leading youth publishing brands, The Tab, Skiddle and Sick Chirpse, have appointed w00t! Media to exclusively manage their media sales.

The addition of The Tab, Skiddle and Sick Chirpse means w00t! Media’s exclusive portfolio now reaches almost 9.4 million unique UK individuals, according to comScore unduplicated data.

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Research : British consumers average 43 hours a month online – 1 in every 12 waking minutes

by on October 7, 2013

UK DIGITAL AD SPEND HITS RECORD 6 MONTH HIGH OF £3bn AS BRITONS SPEND 1 IN 12 WAKING MINUTES ONLINE

  • Entertainment and social networks/blogs account for over one third of UK internet time
  • Digital ad spend up 17.5% to record six-month high of over £3 billion or £66 per person online
  • Mobile now accounts for 14% of total digital spend; 20% of digital display
  • Consumer goods overtakes entertainment/media as biggest mobile display advertiser

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Research / Following Display Internet, Outdoor experienced the largest percent increase in ad spending – up 4.3 percent to a 3.3 percent media spend share / Nielsen

by on July 26, 2013


Internet display and outdoor see biggest growth in global ad spend
TV also up as Cinema and Print see biggest declines London, 25 July 2013 - according to Nielsen's quarterly Global AdView Pulse report, Television remained the dominant media type in terms of advertising investment in the first quarter of 2013 with a 59 percent share of media spend share and 3.5 percent growth globally.

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