Alice Mrongovius
hungryhouse reveals refreshed strategic direction with new tagline and TV campaign : Innovative online food ordering brand kicks off takeaway season by demonstrating it is ‘the easy way to takeaway’
Online food ordering platform hungryhouse.co.uk, part of the Delivery Hero Group, has unveiled a new TV campaign with a refreshed tagline, ‘The easy way to takeaway’.
The campaign kicks off a new strategic direction for the brand following a period of research and customer data analysis, which proved ordering a takeaway on @hungryhouse is perceived to be a simple utility and a day-to-day pleasure. The new campaign recognises and stays true to that perception by portraying an identifiable and authentic ordering experience while adding a playful twist.
hungryhouse Uses Drivers to Deliver New CampaignAlice Mrongovius, hungryhouse.co.uk Marketing Director comments: “We work closely with our partner restaurants and delivery drivers on a daily basis, but find our customers do not always connect the moment of delivery with our brand.”
To view the videos and vote for a ‘Delivery Hero of the Year’ visit: HERE
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