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Shaken & Stirred - Influential Brand Profiling and Positioning

Alison Meredith

Smart DRTV set to rise – but viewers still wary over privacy, finds new research from WPN

Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television – Smart DRTV – but issues over privacy and security will continue to stymie response, according to new research from response specialist […]

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