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“In this new Age of Participation, you must get customers to participate in order to achieve results” / Daina Middleton, Global CEO of Performics

by on November 29, 2012

A Marketingblog Exclusive

Five questions interview with Daina Middleton, Global CEO of Performics

A pioneer in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton is the Global CEO of Performics, the performance marketing division of Publicis Groupe.

As one of the largest and oldest search and performance media agencies, Performics delivers performance marketing solutions and solid results for a list of blue chip clients through smart innovation and solving complex challenges.

1 What performance trend is dominating your thoughts at the moment?
I would say that by far the strongest performance trend at the moment is mobility.  This is particularly exciting for advertisers and marketers, because mobile is taking the digital marketing industry in new, and unexpected directions.  In fact, at Performics we think of mobility as more than just another channel - mobility is full of possibilities and means more than just implementing marketing on mobile devices.  It is actually creating different behaviours and opportunities for customers to participate with brands. [more…]