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32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

by on November 3, 2017

Trend points to a fifth of people refusing to share any details in 2018, according to Amaze One

Latest : A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues.

Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships virtually impossible.


Amaze One’s Sarah Hooper appointed to BIMA council

Amaze One’s Sarah Hooper appointed to BIMA council

by on May 30, 2017

Latest : Amaze One, the CRM agency born from a fusion of digital creative experts, today announces that Sarah Hooper, CRM Divisional Director, has been appointed as a member of the BIMA council.

BIMA council members set the agenda for the digital community across the UK, and Hooper has been selected specifically for her expertise and insight into CRM, as well as her passion for using CRM to forge meaningful relationships with customers and help futureproof the industry. [more…]

Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

by on November 24, 2016

Following a continued period of growth for the agency’s Manchester-based team, Amaze One – part of the St Ives Group – has announced the appointment of Mark Laycock to the role of Art Director.

Mark joins the Manchester office’s team from creative agency Spoken-Image, where he honed his craft in a series of design-based roles, overseeing projects for a number of iconic clients including; Historic Royal Palaces, Kellogg’s, The National Trust, Royal Botanic Gardens, Peel Holdings, Westminster Abbey and the Department of Health.


Four in five donors feel detached from charities they support

by on March 16, 2016

New research announced today suggests that four in five donors are not engaged with the charities that they support.

The research, launched by Amaze One, Harvest and Boy on a Beach, surveyed 1,000 UK-based respondents. Those surveyed had to have supported at least one of the UK’s top 50 charities (as ranked by CBI) in the last 12 months via at least two methods. The research specifically examined the levels of engagement and supporter behaviour within the third sector.


3 ways to get your email to the right person – Sarah Hooper, Amaze One

by on February 9, 2016

According to a survey, 70% of us regularly send texts and emails to the wrong people. The worrying word here is ‘regularly’.

This isn’t a post about accidentally sending raunchy messages to your mum, but it does highlight the point that when it comes to targeting our messages to the right people, we’re painfully poor at it, even when we’re saying potentially sensitive or embarrassing things on a one to one basis.


Movers & Groovers: Amaze One, appoints Paul Kennedy as data strategy director

by on January 18, 2016

Paul, the former Head of Consulting at Callcredit Information Group, will lead data strategy for Amaze One with input into Occam, the St Ives sister company.

His role will include sourcing, designing and packaging of innovative new data propositions – and new revenue streams – for clients. [more…]

“When you blend data, analysis, strategy, creativity and all the other elements that give CRM power, you amplify the effectiveness of each”

by on April 17, 2015

Amaze One - Seven Questions for Neil Evans, Managing Director, Amaze One

Another one of theMarketingblog's seven questions articles. This time we ask ...

  • How did Amaze One come into being?
  • What do you mean by ‘out of the ordinary’?
  • What’s different about the agency compared to its competitors?
  • What particular problems do clients currently need help with?
  • How does Amaze One assist clients?
  • How does Amaze One fit into the wider St Ives Group?


Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?


Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video


Amaze One, Why Co-Creation is next for PR, Justin Bieber & Calvin Klein, Millennials, Why women are best in sales,Amnesty International, Ikea’s new ad

by on January 12, 2015

Marketing Engagement News from theMarketingblog Native advertising, branded content, sponsored content - call it what you like - it's the red-hot... curated by Will Corry 01784 434 412 Signup Millennials - Younger...