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[Watch]  … Studio Black Tomato launch first campaign for American Airlines

[Watch] … Studio Black Tomato launch first campaign for American Airlines

by on October 2, 2018

Content creation and marketing agency, Studio Black Tomato, today launches their first campaign for American Airlines - ‘The Best of Both Worlds’.

The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines.

The partnership on flights across the Atlantic will enable coordinated routes and schedules, with over 70 flights between London and North America being offered every day.

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The Prolific North Top 50 Integrated Agencies 2014

by on November 26, 2014

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All about … Lean startups, Design for mobile first, Mobile customer engagement

by on June 19, 2013

We're all lean startups now A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty by

Eric Ries' Lean Startup started on a blog, became a best-selling book, and is now a thriving global movement. (There's a slick overview of the evolution here .) Despite the title, and some of Ries' arguments, its popularity can't be attributed merely...

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ad:tech London / Meet with the MailOnline, MediaCom,The Drum, BIMA, MMA, GroupM, IDM, American Airlines

by on September 11, 2012

Meet with theMailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines and many more to discuss strategy for free at the ad:tech London exhibition 19-20 September 2012, the National Hall, Olympia.

Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that's the best argument for attending this year's content-rich ad:tech 2012. Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.   ad:tech London

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Designing what your customers want and what they didn’t know they wanted / Mobile at ad:tech London

by on August 13, 2012

Barry Houlihan of Velti UK writes >>>Find out more about mobile at ad:tech London, where American Airlines will be discussing app innovation: Designing what your customers want and what they didn't know they wanted.

Attend for free by registering now.

There is one device that spans the full breadth of options open to multi-channel brand marketers, the mobile. It has swiftly become one of the most pervasive consumer technologies ever and presents great opportunities for brands to attract; engage and retain customers.

Mobile devices are highly personal, always-on and consumers are happy to keep them to hand 24/7. However, what’s really interesting for brands and marketers is the measurability and insight into the customer base that the mobile channel provides.

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Meet with the MailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines at ad:tech London in September

by on August 13, 2012

Meet with the MailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines and many more to discuss strategy for free at the ad:tech London exhibition 19-20 September 2012, the National Hall, Olympia.

Contact ad:tech London

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ad:tech London 2012 / Are you figuring out your digital strategies and assessing which technologies and trends are just passing fads?

by on August 6, 2012

Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012.

Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.

[more…]

MailOnline, foursquare, Sony Music, American Airlines, LivingSocial and the BBC to speak at ad:tech London 2012

by on July 19, 2012

The first round of conference speakers has been announced by ad:tech London. The show, taking place 19-20 September at the National Hall Olympia, connects the digital media community for two days of purposeful learning and networking.

In the first round of speaker announcements, ad:tech London presents: MailOnlinefoursquareSony MusicAmerican AirlinesLivingSocial,Hotels.comLast.fmMoneySupermarket.com and the BBC. These speakers and many more will be present to share strategy, case studies and give the industry answers to controversial and urgent questions. [more…]

International awards for airline alliances

by on May 15, 2012

oneworld® alliance members swept the board in a survey to find the best airline loyalty schemes - taking every single top award. American Airlines' AAdvantage® was judged to be the best rewards programme offered by any airline in the Americas, and also the region's best for outstanding benefit. British Airways took the equivalent top two awards for airlines based in Europe or Africa, with Cathay Pacific completing the oneworld clean sweep by gaining both accolades for carriers from the Middle East, Asia or Oceania. [more…]