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Amir Jirbandey

38% of marketers are missing out on revenue via transactional emails

by on February 25, 2016

Research released today from leading European email provider, Mailjet has revealed that almost two fifths (38%) of senior marketers aren’t generating revenue from transactional emails.

The research coincides with the launch of a new feature within Mailjet’s Passport, an intuitive product that now enables marketing efforts and on-brand communication to be unified across all customer touchpoints: transactional as well as marketing emails. [more…]

Marketers shouldn’t play it safe and rule out using colourful language

by on February 18, 2016

New research released today has found that Brits are almost 30% more likely to open an email if the subject line includes a swear word.

However, while British people appeared responsive to cheeky marketing emails, the same cannot be said for American recipients [more…]