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analysing data

5 trends in marketing analytics for 2020

Latest News, Lead Article, Marketing, News you can use, Nuggets, Research, Tech / By admin

Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it. Overall, marketing is so reliant on understanding […]

5 trends in marketing analytics for 2020 Read More »

Research : Modern marketers spend up to 80% of their time analysing data

Lead Article, Lead story, News you can use / By James

Marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn. The report, which incorporates research from over 200 UK and US marketers,

Research : Modern marketers spend up to 80% of their time analysing data Read More »

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