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5 trends in marketing analytics for 2020

5 trends in marketing analytics for 2020

by on January 15, 2020

Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.

Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.

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Research : Modern marketers spend up to 80% of their time analysing data

by on September 28, 2016

Marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn.

The report, which incorporates research from over 200 UK and US marketers, reveals the attitudes and challenges faced in today’s data-centric marketing landscape. Amongst the key findings, the report revealed that 99.5% of marketers are now attempting to analyse their customer data, yet nearly 1 in 5 do not have the appropriate in-house tools needed to undertake this task fully. [more…]