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Anant Joshi

Ad viewability hits 18-month high .. Meetrics

by on October 23, 2017

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company @Meetrics .

In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.

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Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

by on January 19, 2017

Viewability situation “not really improving”

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.

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UK ad viewability hits lowest level in 18 months  …  Meetrics GmbH

UK ad viewability hits lowest level in 18 months … Meetrics GmbH

by on July 14, 2016

Online ad viewability levels in the UK decreased dramatically from 54% to 47% in the second quarter of 2016 / Meetrics GmbH

Online ad viewability levels in the UK decreased dramatically from 54% to 47% in the second quarter of 2016, the lowest level for 18 months, according to a new report from ad verification company Meetrics. The last time it was lower was 46% in Q4 2014.

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UK ad viewability hits highest level in 18 months / IAB/PwC’s Digital Adspend study

by on April 18, 2016

Following IAB/PwC's Digital Adspend study, there's more good news for the UK online ad industry as ad viewability levels hit their highest level in 18 months, according to Meetrics.

However, the UK still lags well behind other European countries and, based on IAB figures, it suggests £600 million still being wasted annually on non-viewable ads.

Brands/publishers can now see main reasons why ads aren’t viewable

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New offering from Meetrics reveals why ads aren’t viewable

by on November 30, 2015

Here is the latest industry development regarding the ad viewability issue -

Meetrics has launched a new offering that reveals why ads aren’t viewable and have received certification from ABC against JICWEBS principles

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Movers and Groovers : Ad viewability co hires FT’s Canfield to drive UK sales

by on February 27, 2015

Ad viewability co Meetrics has hired the Financial Times' Steven Canfield - further testament to the increasing interest in the ad viewability issue, and follows their 7-figure financing round and MRC accreditation.

More Movers and Groovers.

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Meetrics secures seven-figure investment in additional financing round

by on February 12, 2015

London, 12 February 2015. Meetrics, the leading European provider of ad visibility measurement services, has successfully concluded a second financing round.

"2014 was an extremely successful year for @Meetrics Meetrics, which saw us more than double our turnover compared to the previous year," said Max von Hilgers, Co-Managing Director of Meetrics. "In order for our already internationally-proven Ad Attention technology to be successfully represented in other countries, we decided to undertake a second financing round to accelerate our growth."

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MoneySuperMarket hires Meetrics to address online ad visibility issue

by on January 13, 2014

 

Testing phase to optimise ad visibility sees 37% increase in ROI

London, 13 January 2013 – MoneySuperMarket, the UK's leading price comparison website, has appointed Meetrics to address the increasing issue around online ads being served but never seen – a consequence of the rise in the automated buying and selling of online advertising.

Meetrics will help improve the percentage of online ads – bought by MoneySuperMarket through programmatic trading – that will actually be viewable on a webpage. Meetrics is at the forefront of the “ad visibility” issue having proved around 30% of online ads served are never visible, thus, wasting a significant proportion of advertising spend.   www.meetrics.com

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“30% of online ads never visible” company launches in UK / Meetrics

by on March 13, 2013

  • Meetrics, the leader in the German-speaking markets in measuring the visibility of online ads and content is launching in the UK.
  • Hires former UK founder of Eyeblaster/MediaMind, Anant Joshi, to head up UK and international expansion
  • Joshi also part of new cross-industry group formed by IAB UK to review Ad Visibility

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