TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Andreas Naumann

Adjust releases benchmarks report – Google to dominate app downloads in 2018

Just in … the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report: • Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all […]

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How advertisers can mitigate SDK Spoofing, the newest mobile ad fraud threat

by Andreas Naumann, Adjust Fraud Specialist New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating

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