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Andreas Naumann

Adjust releases benchmarks report – Google to dominate app downloads in 2018

Adjust releases benchmarks report – Google to dominate app downloads in 2018

by on March 1, 2018

  1. Just in ... the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report:

    • Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all categories.
    • Worldwide mobile ad spending increased 33.6% up to $142 billion, with $17 billion being spent on performance ads.
    •Fraud is omnipresent, and the key challenge in 2018, with Games & E-commerce being the most affected verticals.
    • 2 million more apps launched into the stores in 2017, while retention rates rose year on year, despite continued challenges for app developers to retain users.
    • Travel apps have trouble keeping users on board, only a 7% retention rate by day 12.
    • By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.

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How advertisers can mitigate SDK Spoofing, the newest mobile ad fraud threat

How advertisers can mitigate SDK Spoofing, the newest mobile ad fraud threat

by on January 26, 2018

by Andreas Naumann, Adjust Fraud Specialist

New year, new ways that fraudsters are trying to steal data and revenue from advertisers.

This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs occurring. This type of fraud evolved very quickly and dramatically during the course of 2017.

Fraudsters utilize a real device without the device’s user actually installing an app. SDK spoofing, also known as replay attacks, is now harder to spot than fake installs generated in emulation or install farms, as the devices used in this scheme are real and therefore normally active and spread out. [more…]