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New Research : Apple and Google maintained their standings as the top two most relevant brands in the UK

by on October 18, 2017

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index®

Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today.

Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp.

The complete results across regions can be found here. [more…]

Zapper launches automatic in-app loyalty cards

Zapper launches automatic in-app loyalty cards

by on September 15, 2016

Zapper, the fast growing consumer marketing and insight platform enabled by mobile payments, has been disrupting the global hospitality industry for the last 18 months. Now, as Zapper launches its in-app loyalty card to automatically earn rewards with every payment, diners around the world are able ditch their cards completely.

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Twitter launches #Stickers

Twitter launches #Stickers

by on June 28, 2016

Twitter are excited to introduce #Stickers, a fun new way to add creativity to your photos and connect them to the world on Twitter. Soon, you can browse Twitter’s rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emoji, and props to make your photos more fun.

After you Tweet a photo with stickers on it, your photo becomes searchable in a new, visual spin on the hashtag. Tapping on a sticker in a Tweet takes you to a new timeline, where you can see how people all over the world use that sticker in different ways.

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Sainsbury’s Entertainment on Demand launches music app

Sainsbury’s Entertainment on Demand launches music app

by on June 24, 2016

  • Long-awaited Music App available for iOS and Android
  • Customers can play their music both offline and online
  • Automatically syncs with users’ music libraries

Sainsbury’s Entertainment on Demand has today unveiled a new Music App for iOS and Android, following the relaunch of its music site in January 2016.

With access to over 30 million tracks and 3 million albums, with the Sainsbury’s Entertainment Music App customers can build and curate their own unique playlists both online and offline, downloading tracks from the Sainsbury’s Entertainment on Demand Music site.

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Three’s launch of mobile ad blockers will ultimately be a non-starter for MNOs  … Andrew Darling, Communications Director, Blis

Three’s launch of mobile ad blockers will ultimately be a non-starter for MNOs … Andrew Darling, Communications Director, Blis

by on June 20, 2016

Andrew Darling, Communications Director, Blis writes

Mobile operator Three has started its ad-blocking trial this week, providing the service to a number of customers who have been recruited to take part. According to Tom Malleschitz, Chief Marketing Officer at Three U.K., the goal is to give customers more “control, choice and transparency” over the ads they see.

This is divorced from reality in several important ways. There are many reasons why trying to fix these issues in the network will never work:

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Events : Getting buzzed about @InfoCommShow / Giant iTab

by on June 8, 2016

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Events : Giant iTabs are available to buy or to rent to all event profs. Check us out!

by on June 19, 2015

The Giant iTab team write .. Wow, what a show. What a great experience.

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Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog

by on April 23, 2015

It's simple : Click on this graphic for the 50 news stories

New : The Giant iTab / A big 50 article special

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Enjoying the last day of @TheGadgetShow …. Giant iTab

by on April 14, 2015

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Events : Want to see your app on there? – Giant iTab

by on April 3, 2015

Find out more about the Giant ITab

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