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Andy Cockburn

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

by on July 16, 2019

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.

According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.

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Latest : Coast launches their first referral marketing campaign powered by Mention Me

Latest : Coast launches their first referral marketing campaign powered by Mention Me

by on July 4, 2017

Leading women's fashion brand Coast has launched their first referral marketing campaign, powered by Mention Me. The campaign will reward the retailer's loyal customers and secure new ones - directly referred to the brand by their friend.

The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.

Partnering with Mention Me, using their unique ‘refer a friend’ SaaS technology, this referral marketing campaign is part of Coast’s broader multi channel CRM strategy. [more…]