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Andy Hoar

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by on July 17, 2017

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

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