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eYeka, the online co-creation community of over 200,000 individuals, is campaigning for consumer creativity to be recognised as a category at the world’s biggest annual celebration of creativity - the Cannes Lions International Festival.
Currently the Festival’s Awards ceremony only currently acknowledges “professional creativity” from agencies and marketing teams, not individuals. eYeka’s online campaign – Roar Out Loud – has already gained nearly 10,000 ‘Likes’ of Facebook highlighting the importance of the issue to the industry.