Get in Touch

Anna Bartz

Research : British consumers average 43 hours a month online – 1 in every 12 waking minutes

by on October 7, 2013

UK DIGITAL AD SPEND HITS RECORD 6 MONTH HIGH OF £3bn AS BRITONS SPEND 1 IN 12 WAKING MINUTES ONLINE

  • Entertainment and social networks/blogs account for over one third of UK internet time
  • Digital ad spend up 17.5% to record six-month high of over £3 billion or £66 per person online
  • Mobile now accounts for 14% of total digital spend; 20% of digital display
  • Consumer goods overtakes entertainment/media as biggest mobile display advertiser

[more…]

UK digital ad spend up 12.5% to 5.5 billion – PwC/IAB

by on April 10, 2013

  • Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend
  • Digital advertising up £607m; mobile driving over half this growth
  • Video up 46% to £160m; social media up 24% to £328m
  • FMCG overtakes Finance as biggest digital display advertiser

[more…]

Advertisers spent over £800m in 2012 on Online Performance Marketing activities

by on January 22, 2013

UK’s first ever study on the Online Performance Marketing industry / PwC

UK businesses spent £814 million on affiliate marketing and lead generation activities in 2012 which generated £9 billion in sales, according to the UK’s first ever study on the Online Performance Marketing industry – conducted by PwC on behalf of the Internet Advertising Bureau UK (IAB). [more…]