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Annie Swift

Events : If you’re using social media in your promotions you need to be at the IPM’s Social Media and Marketing Conference

by on January 10, 2013

Annie Swift from the IPM writes .. If you’re using social media in your promotions, then you really need to be at the IPM’s Social Media and Marketing Conference on 28th February, 2013.
We kick off with a keynote presentation from Facebook, exploring how the world’s biggest social media platform is adapting to meet the needs of brands and agencies.
Linked to that, we have the launch of the new IPM/Facebook Guidelines on how to run promotions on Facebook, aimed at helping brands and their agencies understand how to use the platform to run promotions which are legal, follow the CAP Code and conform to the site’s own terms and conditions.

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“The Government has recognised that promotional marketing is a cost-effective tool when it comes to changing behaviour” / Annie Swift, chief executive of the IPM

by on September 5, 2012

The IPM has welcomed the UK Government’s plans to increase its spending on Central Office of Information as set out in the first annual "proactive communications plan", published today by the Cabinet Office.

Government marketing spend is set to grow from the £168 million spent by the now abolished Central Office of Information in 2010/11 to £285 million in 2012/13. [more…]