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“I have always been so passionate about fashion” … Fearne Cotton

by on September 22, 2016

The Huffington Post UK announced Fearne On Fashion today, a new Factual Entertainment series hosted by broadcaster and fashionista, Fearne Cotton.

Fearne On Fashion dives into the fast paced world of fashion. From London to Paris, Fearne explores the hype behind global trends and how concepts are first formed, right up to who decides it and ultimately calls time on a trend.

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[Infographic] : New research from AOL reveals key consumer behaviours

[Infographic] : New research from AOL reveals key consumer behaviours

by on September 8, 2016

New landmark research from AOL has uncovered eight specific behaviours that determine why consumers engage with online content.

From inspiration and entertainment to social interaction and knowledge seeking, AOL’s Global Content Moments Study highlights the need for advertisers and publishers to complement traditional audience segmentation and standard targeting demographics with an understanding of emotional motivations and everyday experiences to better connect with consumers.

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“Shutterstock to deliver images across Google”

by on July 13, 2016

Shutterstock, Inc a leading global provider of commercial imagery and music, today announced an API integration with Google.

The image licensing deal provides Google’s digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to Shutterstock’s collection of more than 90 million images for license. [more…]

E.ON, AOL & MediaCom announce the next phase of ‘Smart Pay As You Go’ campaign

by on December 9, 2015

New content channel on The Huffington Post UK features Julia Bradbury and utilises breadth of AOL + Microsoft offering to drive engagement

E.ON, AOL and Mediacom have launched a new phase of E.ON’s ‘Smart Pay As You Go’ integrated campaign. The new phase mixes original content with the reach of AOL’s partnership with Microsoft and its ad tech platforms to bring E.ON’s campaign to consumers. [more…]

The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board

by on September 23, 2015

IAB UK CENTRALISES MOBILE WITH MERGING OF BOARDS

The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.

For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices

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Yahoo, AOL and DoubleClick join Microsoft in being issued brand safety seals to reduce online ad misplacement

by on October 14, 2014

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

Recipients* of the seal have had their advertising misplacement policies and processes verified by an independent third party confirming that they meet standards to reduce the risk of online ads being served next to inappropriate or illegal content. A further 18 have committed to undergo independent verification within six months.

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Women for Women : Susan Lyne, the CEO of AOL’s brand group, is stepping down

by on September 3, 2014

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Exponential to be headline sponsor of IAB Engage 10th anniversary

by on April 30, 2014

Events : Exponential Interactive @exponentialinc is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage.This year’s event marks the tenth anniversary of Engage, which launched in 2005 with a stellar cast of speakers including Bill Gates and Lord Puttnam.

It garnered nationwide coverage as Gates pronounced that ‘the future of advertising is the internet’. Last year’s event attracted more than 800 advertisers, agencies, media owners and tech companies.

Engage 2014 is being held at the Barbican Theatre, London on the 15th October.

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Events : New look invite-only iMedia Summit, April 24 at BAFTA is reserved for the advertisers, agencies and media owners with the most clout

by on March 10, 2014

Dan Brain writes .. Conferences. You know the drill, right? You pay an hour or so of Wayne Rooney’s weekly salary to sit in a room of people talking in clichés and flogging their wares on stage or over a cup of insipid coffee in the lobby of a rubbish hotel?

Well that’s not the iMedia Summit experience. This year’s new look invite-only Summit on 24 April at BAFTA is reserved for the advertisers, agencies and media owners with the most clout.

Drawing on the success of the global iMedia format, the Summit provides a space for invited VIP’s to network informally, share ideas through round-table discussions or debate the big issues in the conference. It’s ‘Chatham House’ rules so discussion is open, frank and focused on collaborative learning (plus there’s no chance of getting stitched up in the press by saying something remotely controversial).

Click here to apply for a complimentary pass including the conference, dinner and all social activities.

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