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4 common video formats that marketers need to know

4 common video formats that marketers need to know

by on December 3, 2018

As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options.

That is because you will probably need to distribute videos in various ways, and knowing more about the more common video formats and when they should be used could make it easier.

Although the video formats that are frequently used do change from time to time, as of right now the 4 common video formats marketers need to know are:


Breaking : Unilever, YouTube, Cannes, WPP, Apple .. via MAD London

by on June 23, 2017


Research : Time inc. UK challenges millennial stereotypes

Research : Time inc. UK challenges millennial stereotypes

by on November 9, 2016

Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away from treating millennials as one homogenous group to avoid their targeting falling short. [more…]

Five innovative products given prestigious Red Dot award

Five innovative products given prestigious Red Dot award

by on November 7, 2016

Smurfit Kappa has walked away with five of the most prestigious design awards from the internationally recognised Red Dot Award for Communication Design.

From over 17,000 entries from 46 different countries, the Smurfit Kappa products stood out for their outstanding and game-changing designs. Previous winners include global brands such as Apple, Samsung and Phillips. Smurfit Kappa teams from Germany, Poland and Spain, created a series of unique designs helping to elevate consumer experience.


Research : The world’s most valuable brand portfolios revealed / Brand Finance

by on August 30, 2016

Every year, leading branded business valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful and the most valuable by country, by industry and against all other brands worldwide.

The companies with the highest total value of brands under management can be found in the Brand Finance Portfolio 100.


International study: 44% of leading retailers still don’t have an iPhone app

by on April 13, 2016

Despite drastic rises in mobile adoption, 44% of top international retailers still do not offer an iPhone application. That’s according to a new cross-country benchmark from Episerver, which combines research from eleven nations including the UK, US, Australia and countries across Europe.

The research, which benchmarked one hundred leading retailers around the world, also found that 46% do not provide an iPad-compatible application. Support for Android tablets is even less common, with 62% of retailers relying purely on mobile-compatible websites rather than Android-specific tablet apps.


What is next for social gaming on the iPhone?

by on April 12, 2016

In many ways, Apple has maintained an unusual place in the gaming industry. While it has led the way as technological giant in almost all aspects of the smartphone and desktop markets, it has historically failed to conquer the gaming sector.

Most of the hottest PC games have failed to sell anywhere near as well on the Mac, for example, while it was not until the release of the iOS 7 that Apple unveiled a mobile graphics engine worthy of the name. [more…]

Smart technology – “We are on the cusp of the next BIG thing in consumer adoption of digital technology”

by on December 18, 2015

Ahead of CES, where smart homes are likely to be a big topic, intelligence firm Strategy Analytics undertook a major research project across Europe/US into smart home take-up and behaviour including the most popular types of smart technology.


“69% of entrepreneurs start their businesses out of their homes” / Running a home-based business

by on September 2, 2015


London Events 1 July : “It’s a bit different to your standard conference, with a mix of punchy content, networking and entertainment”

by on June 26, 2015

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.