Apps
It wasn’t too long ago that you would’ve had to invest a lot of money in TV ads and billboards to promote your brand.
Businesses would spend fortunes to get a few minutes on TV or plaster their logo all over highways. With the advent of the internet, things changed.
With more than two billion users on its books, Android is easily the world’s most popular mobile platform. And a big part of its appeal are the excellent apps it offers.
Here are the most popular apps currently available to download in the UK, showcasing not only the best that Android has to offer, but also the trends and tastes that are shaping the marketplace at the moment.
Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two.
So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.
Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.
It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.
Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]
Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers. [more…]
A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods.
However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app whilst in store. The WE KNOW MODERN SHOPPERS study found that 90% of the UK believes that mobile apps enhance their shopping experience and the main benefits of using a store’s app is for time saving (88%) and cost saving (80%). These figures show that consumers want to purchase items quickly and for the best possible price, but the in-store experience isn’t allowing them to do so.
![[Watch] .. Magnum taps Shazam’s technology for its new “Release the Beast” global campaign](https://www.themarketingblog.co.uk/wp-content/uploads/2016/05/Magnum-taps-Shazam’s-technology-for-its-new-“Release-the-Beast”-global-campaign-205x137.jpg "[Watch] .. Magnum taps Shazam’s technology for its new “Release the Beast” global campaign")
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double.
The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials.
In the wake of both BHS and Austin Reed collapsing into administration this week... A growing army of tech startups, regional newspapers, on demand couriers, business directories, shopping apps, influential bloggers and more have joined forces on a shared mission to revive the high street...
From this May, online and local shopping will converge like never before, empowering the bricks and mortar high street to fight back at scale.
The ammunition is simple - products in stock in local shops registered with pockethighstreet.com will be available for 1 hour delivery or click & collect in minutes and discoverable across a wide range of digital publishers.
The Future is Without Apps — Thoughts by @Dovizu on @Medium / Retweet https://t.co/AY4fXhchRQ pic.twitter.com/Q8RiKmfTWa
— Will Corry (@slievemore) April 6, 2016
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
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Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.
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Smartphone : How you can “create and send push notifications to your app users” / E-goi
by Will Corry on August 17, 2016
Push Notifications: The marketing channel of the future?
... that “itchiness” driving us to peek at the smartphone whenever we receive a push notification.
We can’t resist that urge!
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