Appsnack
The world’s favourite currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal.
XE.com’s app, XE Currency, launched in 2009, is the world’s most popular foreign exchange app with over 30 million downloads. It’s been used 25 million times in the last two months alone. Around 15% of XE.com’s customers are in the UK.
The XE Currency app is integrating an SDK (software development kit) from @exponentialinc’s mobile engagement division Appsnack into its iOS and Android versions that will manage the ad serving to maximise ad revenues.
“The key to successful video advertising is not thinking about it like TV advertising”
Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.
All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.
Retailer TK Maxx has appointed Exponential for its first ever cross-platform ad campaign designed to increase the number of visits to its stores by occasional shoppers.
Retailer TK Maxx has appointed Exponential for its first ever cross-platform ad campaign designed to increase the number of visits to its stores by occasional shoppers.
Research : Marketers 8x more likely to be concerned about digestive health / Exponential Interactive
- Marketers 5.5x more likely to turn to the internet for health content
- Marketing is 6th most likely profession to go online for health concerns; lawyers most likely
- Men more likely to view vitamins & nutrition supplements; for women it's dental & vaccinations
Consumers nearly 4x more likely to click on adaptable sized ads
London – 17 July 2013 – When it comes to mobile ads, advertisers are six times more likely to choose ad formats that automatically adapt to the size of the screen rather than standard industry sizes, according to new data from Appsnack, the mobile advertising specialist owned by Exponential Interactive.
A global analysis of mobile ad campaigns run by Appsnack in Q1 2013, showed that 86% of ad impressions across mobile and tablets were accounted for by the “Snackbar” format – which automatically formats itself to 10% of the screen’s size – compared to 14% for standard IAB units, which do not. [more…]
Mobile Marketing Live write .. Four more companies have signed up as Silver sponsors at Mobile Marketing Live , our two-day conference, exhibition and networking event, taking place at the Business Design Centre in London on 1-2 October 2012.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
