“Showrooming” by Consumers Using Mobile Devices is Transforming Retail Shopping. New Survey Data from Aprimo Urges Greater Focus on Customer-driven Brand Experience. To obtain a free Executive Summary of the findings, please visit Aprimo’s Retail website.
The rapid uptake of smartphones has had a significant impact in retail. Many stores are seeking ways to combat ‘show-rooming’, where consumers browse in-store and then buy elsewhere on their mobile. Some, such as Best Buy are simply matching online
‘Unstores’ / How mobile is changing retail to create a new type of store / Mark Brill Read More »
Big Data might be the Big Darling of the digital world, but the decision to invest in a solution that can help manage and analyze all that unstructured information is one that needs to first be carefully qualified and considered.
Aprimo, Teradata company (NYSE:TDC) and a global leader in cloud-based integrated marketing solutions, today announced Aprimo Service to Sales™, a powerful new inbound marketing solution that helps companies better engage with their customers through real-time interactive marketing.For more information, visit
New real-time inbound marketing solution helps companies better engage with customers Read More »
Aprimo®, a Teradata company and a global leader in cloud-based integrated marketing software, today shared that weakening outbound marketing methods see marketers looking to inbound techniques to improve ROI. Yet only 4% say they have fully integrated real-time inbound methods into
