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“Showrooming” by Consumers Using Mobile Devices is Transforming Retail Shopping. New Survey Data from Aprimo Urges Greater Focus on Customer-driven Brand Experience.
To obtain a free Executive Summary of the findings, please visit Aprimo’s Retail website.
The rapid uptake of smartphones has had a significant impact in retail.
Many stores are seeking ways to combat ‘show-rooming’, where consumers browse in-store and then buy elsewhere on their mobile. Some, such as Best Buy are simply matching online prices, others such as Macys and Toys-R-Us are creating a more immersive app-based experience to win their customers on the service side. [more…]
Big Data might be the Big Darling of the digital world, but the decision to invest in a solution that can help manage and analyze all that unstructured information is one that needs to first be carefully qualified and considered.
Despite what seems like petabytes of articles on Big Data solutions, Big Data benefits, and Big Data excitement, one of the key problems enterprises face is still definitional, according to Robert Boehnlein, president of Teradata's marketing applications subsidiary Aprimo, at the Teradata Partners conference.
Namely: the term “Big Data” is reductive and leads to an array of interpretations.
Aprimo, Teradata company (NYSE:TDC) and a global leader in cloud-based integrated marketing solutions, today announced Aprimo Service to Sales™, a powerful new inbound marketing solution that helps companies better engage with their customers through real-time interactive marketing.For more information, visit the AppExchange: www.appexchange.com
Aprimo®, a Teradata company and a global leader in cloud-based integrated marketing software, today shared that weakening outbound marketing methods see marketers looking to inbound techniques to improve ROI. Yet only 4% say they have fully integrated real-time inbound methods into their sales and marketing initiatives based on Aprimo’s latest research.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
