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Asda Magazine cover

August Asda Magazine cover – “an excellent example of using social media as an integral part of content marketing” / Jo Brooks, Publicis Blueprint

by on August 5, 2013

Asda puts 1m Facebook fans in charge of August Asda Magazine cover - ‘Chosen by You’ customer approach brought to life in Publicis Blueprint activity -

In a new move, Asda has asked its Facebook fans to choose the Asda Magazine cover for the August issue. Publicis Blueprint, which also publishes the UK’s number one title, with a 1.96m circulation, designed two alternative covers which were then put to the social network to select the favourite.